Strengthening Levinson Axelrod’s Digital Identity During a Full-Scale Rebrand
Levinson Axelrod, P.A., Your Personal Injury Firm in New Jersey for Over 85 Years
Levinson Axelrod, P.A. is a New Jersey personal injury law firm serving clients since 1939. From its beginnings representing injured factory workers to becoming one of the largest plaintiff’s law firms in the state, Levinson Axelrod has built a reputation for client-first service and strong legal advocacy. The firm remains family-operated and includes attorneys certified in Civil Trial Law and Workers’ Compensation Law, an achievement earned by only 3% of attorneys in New Jersey. With multilingual staff, contingency-based representation, and award-winning legal professionals, the firm provides compassionate guidance during life’s most difficult moments. Through their growing digital presence, Levinson Axelrod continues to support accident victims and their families across New Jersey.
The Challenge
Levinson Axelrod, P.A., a long-established New Jersey personal injury law firm, wanted to grow brand awareness and social engagement across Instagram, Facebook, LinkedIn, and X. At the same time, they were launching a refreshed visual identity. The challenge was to strengthen their online presence while ensuring the new brand look was cohesive across platforms and posts.
The Plan
SmartSites developed branded templates for consistent post design and messaging across all channels. We used engagement hours to help build visibility and applied a flexible boosting strategy to support high-impact content. With focused creative direction and platform-specific optimization, Levinson Axelrod successfully increased their digital reach while reinforcing a unified brand across Instagram, Facebook, LinkedIn, and X.
