Florida Men's Family Law Firm Grows PPC Leads by 69%
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69%
Increase in leads
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37%
Increase in conversion rate
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17%
Improved cost per lead
“Working with SmartSites has been an outstanding experience. Their team is knowledgeable, responsive, and genuinely invested in the success of their clients.”
About Kenny Leigh & Associates
Kenny Leigh & Associates is a Florida family law firm that represents men only. Founded by D. Kenneth Leigh, Jr., who was admitted to the Florida Bar in 1999, the firm has spent more than 25 years protecting husbands and fathers in divorce, child custody and timesharing, paternity, child support, alimony, asset division, protective order defense, contempt proceedings, and case modifications. Its multi-attorney team works from six offices in Fleming Island, Gainesville, Jacksonville, Pensacola, Tampa, and Winter Park, giving clients statewide coverage and a full legal team rather than a solo practitioner. The firm describes itself as the largest men-only family law firm in Florida and sums up its approach in one line: "This isn't about emotion. It's about outcome."
Challenge
Family law is an expensive, emotionally charged search category, and Kenny Leigh & Associates competes with general family-law firms in every major Florida market. The firm had left a previous agency that refused to use its biggest differentiator, representing men only, in its Google Ads and on its pages. It needed more qualified consultation requests and calls across six markets, with a significant ad budget at stake, and a website that leaned into its positioning while ranking for divorce, custody, and paternity searches by city. An indexing problem that kept more than a hundred pages out of Google also needed fixing. SmartSites set out to restructure paid search by service and location, rebuild the site's location and service content, and put the firm's men-only message front and center.
How we helped Kenny Leigh & Associates.
SmartSites builds statewide search visibility for family law firms
SmartSites helped Kenny Leigh & Associates reach more Florida men researching divorce, custody, and paternity representation.
- Location Pages: Redesigned and optimized location pages for Jacksonville, Tampa, and Winter Park and planned a new Orlando page.
- Brand Messaging: Updated the hero section and site copy to lead with the firm's men-only positioning, and rewrote titles, H1s, and meta descriptions.
- Technical Fixes: Resolved an indexing issue affecting 131 pages, standardized phone numbers and address formats, and improved internal linking and navigation.
- Trust & Listings: Added a testimonials banner and reviews widget, verified Bing Maps, and built a citation list.
Kenny Leigh & Associates
Best divorce lawyers for men
Top divorce lawyers in Florida
Illustrative preview. A representative example, not a live search result.
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104%
Increase in organic impressions
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52%
Increase in site traffic
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42%
Increase in Google Business Profile views
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17%
Increase in organic clicks
SmartSites scales consultation requests for family law firms across multiple markets
SmartSites helped Kenny Leigh & Associates generate more consultation requests from men across six Florida markets at a lower cost per lead.
- Service & Location Segmentation: Segmented campaigns by practice area and city, with per-city landing pages on a dedicated subdomain.
- Keyword Efficiency: Paused high-cost keywords and shifted budget toward the best-performing markets such as Tampa and Winter Park.
- Seasonal Budget Pacing: Phased spend to avoid waste during the slow November-to-January season.
- Tracking & Reporting: Set up Google Ads lead tracking and a Looker Studio report, and flagged irrelevant leads to sharpen lead quality.
Sample ad. A representative example, not a live ad from the campaign.
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69%
Increase in leads
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17%
Improved cost per lead
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37%
Increase in conversion rate
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24%
Increase in paid clicks
Marketing that brings in more clients.
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On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your law firm together.
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Jim Vick
“Working with SmartSites has been an outstanding experience. Their team is knowledgeable, responsive, and genuinely invested in the success of their clients. From strategic planning to execution, they consistently demonstrate professionalism, transparency, and a results-driven approach. What impressed me most was their communication and willingness to take the time to understand our goals. They provide clear reporting, actionable recommendations, and are always available to answer questions or adjust strategies when needed. Their expertise in digital marketing, SEO, PPC, and website optimization is evident in every interaction. expertise and outstanding client service.”
