John C. Mallios & Associates Marketing
The SEO and PPC Success Story of John C. Mallios & Associates
John C. Mallios & Associates, a reputable law firm based in Waxahachie and Dallas-Fort Worth, Texas, specializes in offering comprehensive legal services across various domains, including family law, personal injury, criminal defense, and business litigation. With over 40 years of experience, the firm has built a reputation for providing aggressive, knowledgeable, and client-focused legal representation. Recognized for their dedication to excellence and achieving significant outcomes for their clients, they sought to enhance their digital footprint and reach more individuals in need of legal expertise.
The Challenge
Despite their success in the courtroom and strong client relationships, John C. Mallios & Associates faced challenges in extending their reach and visibility online. In a highly competitive legal industry, standing out and being easily discoverable to potential clients on search engines was paramount. The firm needed a robust digital strategy that would not only increase their online presence but also drive meaningful engagement and convert visitors into clients, all while accurately reflecting the quality and breadth of their legal services.
The Plan
SmartSites overhauled John C. Mallios & Associates’ digital marketing strategy, focusing on SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. The plan targeted relevant keywords associated with the firm’s legal services, enhance website content for better user experience and SEO performance, and create targeted PPC campaigns that would attract high-quality leads. Emphasizing localized SEO strategies, the aim was to improve the firm’s visibility within their specific geographic areas of practice, ensuring that they appeared prominently in searches for legal assistance in Waxahachie and the Dallas-Fort Worth area.
