Atlanta Personal Injury Firm Grows PPC Leads by 388%
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388%
Increase in Leads
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66%
Improved Cost Per Lead
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169%
Increase in website visits from Google Business Profile
“We are so far pleased with the results. Pleasant to work with, very responsive, and understands our brand and intention.”
About Henningsen Injury Attorneys
Henningsen Injury Attorneys, P.C. is a personal injury law firm serving the greater Atlanta area from offices in Sandy Springs and McDonough, Georgia. Led by Managing Partner Todd Henningsen, the firm brings more than 45 years of combined experience to car, truck, motorcycle, rideshare, and pedestrian accidents, as well as catastrophic injuries, premises liability, and wrongful death claims. The firm works on a contingency-fee basis, offers free consultations including home and hospital visits, and gives clients direct access to their attorney. Its attorneys have been recognized by Super Lawyers and America's Top 100 Personal Injury Attorneys.
Challenge
Personal injury is one of the most expensive and competitive categories in search, and Atlanta is a crowded market. Henningsen Injury Attorneys had outgrown its previous local agency and needed more leads, a lower cost per lead, and more phone calls, with significant ad spend at stake. The firm's Google Business Profile and website also needed to earn more visibility against larger firms with bigger budgets. SmartSites set out to rebuild the firm's paid search program around high-intent accident searches and strengthen its local SEO and trust signals across the metro area.
How we helped Henningsen Injury Attorneys.
SmartSites strengthens local search presence for personal injury law firms
SmartSites helped Henningsen Injury Attorneys stand out to accident victims searching for legal help across metro Atlanta.
- On-Page Optimization: Rewrote titles, H1s, and meta descriptions and completed a technical SEO checklist.
- Schema & Reviews: Added AggregateRating, Person, and Speakable schema and surfaced the firm's review rating on the homepage.
- Site Security & Health: Removed injected spam content and fixed sitemap and hostname issues.
- Local Signals: Updated Google Business Profile links and strengthened credential badges.
Henningsen Injury Attorneys
Best accident lawyers near me
Top injury lawyers in Jonesboro
Illustrative preview. A representative example, not a live search result.
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459%
Increase in Google Business Profile views
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169%
Increase in website visits from Google Business Profile
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41%
Increase in direction requests
SmartSites scales case intake for personal injury law firms
SmartSites helped Henningsen Injury Attorneys generate more consultation requests from accident victims at a far lower cost per lead.
- Practice-Area Campaigns: Built dedicated search campaigns for car accidents, other auto accidents, rideshare, and personal injury.
- Bidding Strategy Testing: Tested maximize-conversions, impression-share, and AI-driven bidding to find the most efficient mix.
- Maps & Local Services: Added Demand Gen maps placements and Local Services Ads alongside search.
- Brand Protection: Ran a brand campaign to capture searches for the firm by name.
Sample ad. A representative example, not a live ad from the campaign.
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388%
Increase in Leads
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66%
Improved Cost Per Lead
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1,470%
Increase in paid clicks
SmartSites grows social engagement for personal injury law firms
SmartSites has managed Henningsen Injury Attorneys' Facebook and Instagram since June 2025, building awareness of the firm across metro Atlanta.
- Monthly Planner: Publishes a planned set of on-brand posts every month, including client testimonials and seasonal safety reminders, QA'd before scheduling.
- Boosted Posts: Boosts a selected post each month on Facebook and Instagram to reach Atlanta residents beyond the firm's followers.
- Weekly Engagement: Checks inboxes, answers comments, likes relevant posts and invites new people to like the Facebook page every week.
- Video Content: Planned short FAQ and reaction videos featuring the firm's attorneys to answer local legal questions.
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2,075%
Increase in Content Interactions, last 12 months vs prior 12
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812%
Increase in Link Clicks, last 12 months vs prior 12
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27%
Increase in website visits from social media, last 12 months vs prior 12
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577%
Increase in Content Views, last 12 months vs prior 12
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your law firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Carmen V. S.
“Eddie V. has been successfully managing our social media for the last few months and we are so far pleased with the results. He is pleasant to work with, is very responsive, and understands our brand and intention. We definitely reccomend him for social media management.”
