Google
Clutch
G2Law Firm Boosts Conversions by 11x
-
1,043%
Increase in organic conversions
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517%
Increase in leads from Microsoft Ads
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762%
Increase in conversions
“I have been in business for 17 years and SmartSites has been the best company with whom I have worked in that time.”
About Crisp and Associates
Crisp and Associates Military Law is a criminal defense firm dedicated to fighting aggressively for service members, veterans, and military families. They are not the kind of firm that pressures clients to take a plea deal. Instead, they pursue the best possible outcome for every client's situation, with each case receiving personalized attention and decisions made solely in the client's best interest. Founded in 2007, the firm brings nearly two decades of experience to military criminal defense, having helped thousands of clients navigate court-martial proceedings and related legal challenges.
Challenge
Crisp and Associates Military Law needed a coordinated push across both SEO and PPC to drive qualified case inquiries from service members, veterans, and military families facing legal challenges. As a specialized firm serving clients worldwide, their campaigns needed to balance broad geographic reach with the highly specific intent of clients searching for court-martial defense, military criminal defense, and related practice areas. Messaging also had to remain appropriate for a global, multi-cultural audience while clearly communicating the firm's military expertise. SmartSites built a comprehensive search and content strategy designed to capture high-intent legal queries and convert them into consultation requests.
How we helped Crisp and Associates.
SmartSites Drives More Inquiry Volume for Military Criminal Defense Law Practices
SmartSites helped Crisp and Associates improve discoverability by strengthening SEO across core legal pages.
- Updated metadata across military criminal defense and service member legal pages.
- Enhanced page structure and header formatting for clearer search signals.
- Strengthened internal linking between case categories and informational guides.
- Refined content to better address high-intent legal queries.
Nationwide
Best court martial lawyers
Top rated military attorneys
Illustrative preview. A representative example, not a live search result.
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247%
Increase in site traffic
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762%
Increase in conversions
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290%
Increase in organic site traffic
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1,043%
Increase in organic conversions
SmartSites increases consultation requests for law firms & legal defense practices
SmartSites helped Crisp and Associates attract more legal inquiries by optimizing service-focused campaigns and improving visibility for defense and legal support services.
- Built segmented ad groups for criminal defense, appeals, and legal representation.
- Strengthened keyword targeting across attorney and case-type search terms.
- Enhanced ad messaging emphasizing experience, advocacy, and trusted guidance.
- Improved visibility among clients seeking legal help.
Sample ad. A representative example, not a live ad from the campaign.
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45%
Improved cost per lead
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38%
Increase in leads
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112%
Increase in conversion rate
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517%
Increase in leads from Microsoft Ads
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64%
Increase in Microsoft Ads conversion rate
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your law firm together.
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J Crisp
“We have been working with Haadi at SmartSites for PPC for approximately 8 months and it has been a very good experience. I have been in business for 17 years and SmartSites has been the best company with whom I have worked in that time (Approximately 7 different ad entities over that time). He has been very transparent in the process and taken great pains to explain the details of how PPC works, how he is refining the various campaigns I have with them. It is very evident he cares about his work, cares about getting results and his clients. He works to standard, not time.”
