Personal Injury Law Firm Drives Conversions by 83%
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83%
Increase in conversions
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96%
Increase in organic search
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87%
Increase in total site traffic
“After weeks of research we decided to go with SmartSites. Thanks to the best SEO Company ever!”
About Corradino & Partners
Corradino & Partners, LLC is a personal injury law firm strategically based in Clifton, NJ. Operating in the Legal Personal Injury sector, they handle various complex, high-stakes personal injury cases like tragic wrongful death, severe vehicle and motorcycle accidents, devastating catastrophic injuries, trucking accidents, dangerous slip and fall accidents, highly defective products, severe construction injuries, and several other types of serious accidents and injury cases. Corradino & Partners, LLC is a personal injury law firm located in the heart of New Jersey, and they are fiercely committed to aggressively representing victims of accidents and severe injuries. Their specialized services include motorcycle, automobile, workers compensation, and slip and fall cases. They are widely known for being fiercely local and dedicated to their community.
Challenge
Clients operating in the highly litigious legal environment come with their own unique, complex set of challenges. When creating digital content for a high-profile lawyer, there are various strict, non-negotiable ethical and advertising guidelines they must abide by. In addition to creating highly informative and completely accurate legal content, the client had an ambitious goal of significantly increasing their high-quality leads month-over-month. To successfully do so, they desperately needed to perfectly optimize their website for search engines to aggressively drive targeted traffic and increase case conversions. For PPC, the overarching goal was to create more brand awareness on Google Ads, while simultaneously increasing their total online presence and aggressively generating direct, high-value leads for their attorneys across many different, highly competitive practice areas. Working closely with the firm's legal team, SmartSites set clear benchmarks and launched a highly focused digital initiative.
How we helped Corradino & Partners.
SmartSites builds a rebrand-ready website for personal injury law firms
SmartSites designed and built a custom website for Corradino & Partners that introduces the new brand and puts the firm's results, attorneys, and free consultation front and center.
- Design & UX: Created a navy and red law-firm design with serif headlines, a video hero, a big-number results band, and an awards grid.
- Platform & functionality: Connected free-consultation forms on every page to Lead Docket intake, with live chat and a video library.
- Content at scale: Organized practice-area, areas-served, attorney, case-results, and review pages under one clear navigation.
- Community & languages: Added community and scholarship sections and Spanish and Polish landing pages.
SmartSites strengthens authority for personal injury law firms
SmartSites built organic search visibility for Corradino & Partners through strategic content and optimization.
- Injury type guide content attracting victims researching legal options
- Settlement and compensation information guides building client confidence
- Attorney bio and litigation experience content establishing legal authority
- Client testimonial and case result content demonstrating firm success track record
Corradino & Partners
Best injury lawyer near me
Top rated accident attorneys
Illustrative preview. A representative example, not a live search result.
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87%
Increase in total site traffic
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96%
Increase in organic search
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81%
Decrease in bounce rate
SmartSites improves lead generation for personal injury law firms
SmartSites helped Corradino & Partners leverage targeted advertising to reach qualified customers in their market.
- Accident type-specific campaigns for auto, motorcycle, slip-and-fall, and trucking injuries
- No-fee consultation messaging building trust with injury victims
- Settlement value and contingency fee advertising reducing client cost concerns
- Geographic service area targeting reaching injured parties in case origin locations
Sample ad. A representative example, not a live ad from the campaign.
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25%
Increase in paid clicks
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83%
Increase in conversions
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your law firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Raffaella S
“We were very dissatisfied with our previous SEO company. After weeks of research we decided to go with SmartSites. The transition was night & day with this group of highly intelligent web developers. Words alone can’t express the gratitude we have for these young professionals who sat with us explaining in depth how they will enhance our website, PPC campaigns, and overall enhance our online presence. Richard, Dylan & Olivia are the upmost sincere, caring, detail oriented and professional individuals we ever met. Our calls and questions are immediately answered with no worries left to think about. Thanks to the best SEO Company ever!”
