Corradino & Papa Marketing

Corradino & Papa LLC

Corradino & Papa LLC is a personal injury law firm based in Clifton, NJ. They handle various personal injury cases like wrongful death, vehicle and motorcycle accidents, catastrophic injuries, trucking accidents, slip and fall accidents, defective products, construction injuries and several other types of accidents and injury cases.

The Challenge

Clients in the legal environment come with their own set of challenges. When creating content for a lawyer, there are various guidelines we must abide by. In addition to creating informative and accurate content, the client had a goal of increasing their leads month-over-month. To do so, they needed to optimize their website for search engines to drive traffic and increase conversions. For PPC, the goal was to create more brand awareness on Google Ads, while increasing their total online presence and generating direct leads for their attorneys across different practice areas.

The Plan

Build out Location pages to capture geo-relevant traffic

Add disclaimers to each page on the site to follow existing guidelines and best practices

Increase organic search traffic by creating keyword-rich Service pages

Efficiently allocate their PPC spend to generate more quality leads for attorneys in Personal Injury, Auto Accidents, Workers Compensation Cases, Slip & Falls and more.

Author relevant and optimized blog posts to drive traffic to the site

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate
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SEO & PPC Legal: Corradino & Papa, in Mobile
SEO & PPC Legal: Corradino & Papa, in Ipad
SEO & PPC Legal: Corradino & Papa, in Desktop