Law Firm Lifts Conversions by 43.5x
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43%
Improved Cost Per Lead
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4,250%
Increase in organic conversions
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580%
Increase in conversions
“A very dynamic team always there for you. Our website performance has dramatically improved since signing them up.”
About Choi Firm
Looking for a trusted New Jersey lawyer? Choi Law Firm is dedicated to providing legal counsel across a variety of complex practice areas. Their experienced team expertly navigates sensitive family matters, aggressive commercial litigation, and guides clients through the intricate details of estate planning with their roster of NJ expert lawyers. Founded in 2007, the firm has built 19 years of legal expertise. They are known for their commitment to their clients, ensuring that they can be trusted 100% to put the client's best interests first, and they are highly selective about the cases they take on.
Challenge
Choi Law Firm needed to attract more highly qualified legal inquiries by optimizing their service-focused campaigns and significantly improving search visibility for their core practice areas, including family law and commercial litigation. Their primary objective was to drive robust lead generation in the highly competitive New Jersey legal market. Establishing trust and authority online is paramount for a law firm, requiring ad copy that conveys expertise and reliability. The challenge was to capture high-intent local searches from individuals in urgent need of legal representation while maintaining the firm's reputation.
How we helped Choi Firm.
SmartSites Boosts Case Acquisition for Family, Estate Planning & Litigation Law Firms
SmartSites helped Choi Law Firm improve organic performance by strengthening practice-area pages.
- Updated metadata across family law, estate planning, business, and litigation categories.
- Improved header structure and readability on major service pages.
- Refined legal copy for clearer keyword alignment.
- Strengthened linking between core practice-area subpages.
Choi Firm
Best family lawyers near me
Top rated litigation lawyers NJ
Illustrative preview. A representative example, not a live search result.
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21%
Increase in site traffic
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580%
Increase in conversions
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23%
Increase in organic site traffic
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4,250%
Increase in organic conversions
SmartSites increases consultation requests for law firms & legal service providers
SmartSites helped Choi Firm attract more legal inquiries by optimizing service-focused campaigns and improving visibility for core practice areas.
- Built segmented ad groups for litigation, business law, and personal legal services.
- Strengthened keyword targeting around attorney, legal help, and case-type queries.
- Enhanced ad messaging emphasizing professionalism, results, and trusted counsel.
- Improved visibility among local clients seeking legal assistance.
Sample ad. A representative example, not a live ad from the campaign.
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43%
Improved Cost Per Lead
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42%
Increase in Leads
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102%
Increase in Conversion Rate
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4%
Increase in CTR
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your law firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
“A very dynamic team always there for you when you it. Our website performance has dramatically improved since signing them up.”
