Healthcare Compliance Firm Grows Lead Volume by 10x
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900%
Increase in Leads
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448%
Increase in Conversion Rate
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84%
Improved Cost Per Lead
“We are very pleased with the level of service provided by SmartSites.”
About Safe Harbor Group
Safe Harbor Group (formerly Chapman Consulting Group) provides essential guidance to healthcare businesses, ensuring that medical practices remain strictly compliant with complex industry regulations. In addition to proactive compliance strategies, they offer robust litigation support for healthcare defense lawyers who require a specialized team to thoroughly investigate and build a strong case. Founded in 2020, the company has rapidly built six years of specialized expertise. They are known for being staffed by former government compliance officers and maintaining a strong track record of prominent results, including successful acquittals throughout the country.
Challenge
Safe Harbor Group needed to attract more high-level corporate inquiries by optimizing their service-focused campaigns and significantly improving visibility for their healthcare compliance consulting services. Operating in a highly regulated niche, their primary objective was to drive targeted lead generation among medical practices and defense attorneys. Industry-specific factors, such as the explicit need to clarify that they do not offer basic HIPAA training, added further complexity to the campaign messaging. The challenge was to accurately position their high-stakes services without attracting unqualified, lower-tier compliance requests.
How we helped Safe Harbor Group.
SmartSites increases B2B inquiries for healthcare compliance
SmartSites helped Safe Harbor Group attract more corporate inquiries by optimizing service-focused campaigns.
- Built segmented ad groups for Medicare audit defense, healthcare compliance programs, and DEA/controlled substance compliance.
- Strengthened keyword targeting across healthcare compliance, audit defense, and regulatory consulting terms.
- Enhanced ad messaging highlighting former federal investigator expertise, audit defense experience, and provider-focused solutions.
- Improved reach among physicians, pharmacies, and healthcare practices facing audits or compliance risk.
top rated healthcare compliance Sample ad. A representative example, not a live ad from the campaign.
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84%
Improved Cost Per Lead
-
900%
Increase in Leads
-
448%
Increase in Conversion Rate
Marketing that brings in more clients.
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Laurie Oestreich
“We are very pleased with the level of service provided by SmartSites. Our PPC analyst, Nick is incredibly knowledgeable and responsive which helps us effectively grow our traffic!”
