Industrial Laser Equipment Maker Grows Site Traffic by 150%
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150%
Increase in organic site traffic
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21%
Increase in site traffic
About Xcel Laser
XCEL Laser is an industrial laser equipment company that designs, builds and services laser systems at its facility in Aurora, Illinois. Its product line covers handheld laser welding machines, laser cleaning systems for removing rust, oxidation and coatings, and laser cutting machines for metal fabrication. The company grew out of an architectural metal manufacturing operation, and its machines are developed with input from working welders, fabricators and operators. XCEL Laser serves manufacturers and shops in sectors such as aerospace, automotive, electronics and restoration.
Challenge
SmartSites helped XCEL Laser attract more equipment inquiries by optimizing product content and improving the website's technical foundations. Their primary objective was to increase lead generation. Selling high-consideration industrial equipment meant reaching buyers who compare laser systems against traditional methods like blasting, chemical cleaning and MIG/TIG welding. SmartSites responded with a multi-channel approach calibrated for maximum ROI.
How we helped Xcel Laser.
SmartSites increases demand for industrial laser welding & cleaning equipment makers
SmartSites helped Xcel Laser attract more equipment inquiries by optimizing product content and improving the website’s technical foundations.
- Updated metadata across laser welding, laser cleaning, and laser cutting machine pages.
- Executed audit fixes addressing crawlability gaps, layout issues, and mobile responsiveness problems.
- Improved internal linking between machine types and industry pages to support buyer pathways and conversions.
- Delivered recurring backlink reviews and SEO updates tracking equipment-search performance.
Nationwide
Best laser cleaning machines
Top 10 laser welder brands
Illustrative preview. A representative example, not a live search result.
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21%
Increase in site traffic
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150%
Increase in organic site traffic
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