Water Storage Tank Manufacturer Boosts Lead Volume by 76%
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76%
Increase in leads
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96%
Increase in conversion rate
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45%
Improved cost per lead
About Texas Metal Tanks
Texas Metal Tanks is a specialized manufacturing company operating within the home services and industrial construction sector, focusing extensively on the expert fabrication of heavy duty above ground tanks, advanced rainwater harvesting systems, and highly durable metal storage units. Their comprehensive product line is entirely centered around providing high capacity water tanks, robust steel tanks, and innovative rainwater harvesting solutions specifically designed for agricultural, residential, and commercial buyers. By utilizing state of the art manufacturing techniques and premium grade materials, they ensure that every storage tank they produce delivers longevity, reliability, and maximum liquid storage capacity for their diverse clientele.
Challenge
Operating in a highly specialized and niche manufacturing market, Texas Metal Tanks needed a powerful digital marketing strategy to effectively reach property owners and agricultural businesses actively seeking large scale liquid storage solutions. SmartSites helped Texas Metal Tanks attract significantly more highly qualified product inquiries by meticulously optimizing their specific category based advertising campaigns and substantially improving their overall search engine visibility for advanced water storage solutions. Generating highly qualified B2B and B2C leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their national manufacturing footprint. SmartSites deployed targeted search strategies to capture high intent buyers.
How we helped Texas Metal Tanks.
SmartSites improves lead generation for water storage tank manufacturers
SmartSites helped Texas Metal Tanks attract more product inquiries by optimizing category-based campaigns and improving visibility for water storage solutions.
- Built segmented ad groups for above-ground tanks, rainwater systems, and metal storage units.
- Strengthened keyword targeting around water tanks, steel tanks, and rainwater harvesting.
- Enhanced ad messaging highlighting durability, capacity, and U.S.-made quality.
- Improved visibility for agricultural, residential, and commercial buyers.
top rated water storage tanks Sample ad. A representative example, not a live ad from the campaign.
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45%
Improved cost per lead
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76%
Increase in leads
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96%
Increase in conversion rate
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3%
Increase in CTR
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