Metal Stamping Manufacturer Grows PPC Leads by 41%
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41%
Increase in leads
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33%
Improved cost per lead
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25%
Increase in conversion rate
“They actually LISTEN to us! They are tuned in to our goals, our ideas, our direction, and they make it work.”
About Talan Products
Talan Products is a progressive die metal stamping manufacturer founded in 1986 and based in Cleveland, Ohio. A high-volume manufacturing partner rather than a job shop, Talan specializes in metal stamping for programs of 50,000 or more parts per year, fabricated aluminum extrusions, and specialty washers for OEMs, along with secondary operations and assembly. The company's Design for Manufacturability approach helps customers optimize processes and reduce cost. ISO 9001:2015 compliant and serving more than 150 customers, Talan builds long-term relationships through a partnering philosophy that makes it an integral part of each customer's business.
Challenge
Talan Products sells to OEM buyers and engineers who search for highly specific manufacturing capabilities and compare domestic suppliers carefully. The company wanted more qualified quote requests for metal stamping, aluminum extrusions, and specialty washers from a modest monthly budget, without paying for clicks from hobbyists or small job-shop buyers. It also wanted to stay on the cutting edge of what works now rather than follow an agency's old playbook. SmartSites set out to build tightly themed campaigns around Talan's core capabilities and lower the cost of every RFQ.
How we helped Talan Products.
SmartSites generates qualified RFQs for metal stamping & fabrication manufacturers
SmartSites helped Talan Products reach more OEM buyers searching for high-volume metal stamping and extrusion partners.
- Capability Campaigns: Built dedicated campaigns for metal stamping and aluminum extrusions.
- Dynamic Search Ads: Added dynamic ads to capture long-tail searches that match Talan's product and capability pages.
- Keyword Focus: Targeted core capability terms such as metal stamping, progressive die stamping, and aluminum extrusions.
top rated metal stamping Sample ad. A representative example, not a live ad from the campaign.
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41%
Increase in leads
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33%
Improved cost per lead
-
25%
Increase in conversion rate
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19%
Increase in paid clicks
Marketing that brings in more buyers.
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Steve Peplin
“We have found that SmartSites, and especially our Project Manager there, Drew, is an outstanding partner for us. The level of organization and professionalism is really outstanding. Here's what really blows our doors off though, they actually LISTEN to us! They are tuned in to our goals, our ideas, our direction, and they make it work. They are not like other agencies who want to take your online presence etc and shove it down a path they have established and worked for them in the past. We want to be on the cutting edge of what is happening now, and Drew and his team are super flexible on working TOGETHER to make it happen. In case you didn't catch it we are DELIGHTED with this partnership!”
Woodie Anderson“SmartSites stood out as the superior choice because they were willing to be flexible and listen to our ideas, goals, and desires without fitting us into a pre-built system. They are helping us freshen up our website with SEO goals in mind by implementing changes based on our research… Drew and his team addressed and overcame each challenge in a timely manner and managed to get the plugins to our website running smoothly and efficiently.”
