About Stone Building Solutions

Stone Building Solutions and Stone Claims Group provide building envelope engineering, highly detailed forensic structural analysis, and expert public insurance adjusting services within the complex Industrial and Engineering industry. They fiercely represent commercial and residential property owners, utilizing their deep engineering expertise to help maximize complex insurance claim settlements following severe storm impacts, fire disasters, and catastrophic structural damage. Their multidisciplinary team of licensed engineers, seasoned adjusters, and construction experts work collaboratively to uncover hidden damages that traditional adjusters often miss. By providing scientifically backed damage assessments, they ensure their clients receive the full financial compensation required for proper, code compliant rebuilding and restoration.

Challenge

SmartSites helped Stone Building Solutions significantly strengthen their overall digital visibility by expertly optimizing their highly technical service content and systematically resolving critical underlying structural website issues. Operating in the highly specialized and competitive Industrial and Engineering sector, they needed a robust online platform that clearly communicated their unique dual expertise in both forensic engineering and aggressive insurance claims adjusting. The primary challenge was to ensure their site ranked prominently for property owners and facility managers actively searching for urgent structural assessments and claims assistance immediately following major weather events. By implementing comprehensive technical SEO fixes and authoritative content upgrades, SmartSites successfully drove a substantial increase in highly qualified, high value commercial inquiries.

How we helped Stone Building Solutions.

SEO

SmartSites improves lead generation for building assessment & engineering specialists

SmartSites helped Stone Building Solutions strengthen visibility by optimizing service content and resolving structural technical issues.

  • Updated meta descriptions across building assessments, engineering reports, and reserve study pages.
  • Implemented audit fixes addressing indexing gaps, crawlability issues, and broken UI components.
  • Improved internal navigation between services, locations, and project case studies.
  • Performed backlink reviews to ensure domain health and authority.

Illustrative preview. A representative example, not a live search result.

  • 365% Increase in site traffic
  • 1,869% Increase in organic site traffic
These improvements increased visibility for building assessments, engineering inspections, and reserve study services.
PPC

SmartSites increases lead flow for public adjusters & insurance claim specialists

SmartSites helped Stone Claims Group attract more claim inquiries by optimizing service-focused campaigns and improving visibility for insurance recovery support.

  • Built ad groups for commercial claims, property damage, and insurance recoveries.
  • Strengthened keyword targeting across claim assistance and public adjusting terms.
  • Enhanced ad messaging emphasizing expertise, advocacy, and maximizing payouts.
  • Improved visibility among property owners seeking claim help.

Sample ad. A representative example, not a live ad from the campaign.

  • 44% Improved cost per lead
  • 400% Increase in leads
  • 27% Increase in conversion rate
These efforts helped Stone Claims Group increase high-value commercial claim inquiries.

Marketing that brings in more clients.

We’ll find where your next clients are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the clients you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • G2 Leader, PPC Services, Fall 2026
  • The Manifest Top SEM Company
  • Clutch Top Programmatic Company 2026
  • #1 Best SEO Services 2026 by Forbes Advisor
  • Inc. 5000 honoree, 10 years
Samantha Baloun Stephanie Cook Connor O’Hanlon

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