Electrical Supply Retailer Grows Conversions by 31x
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3,043%
Increase in conversions
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328%
Increase in conversion rate
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1,968%
Increase in organic conversions
About Sonic Electric
Sonic Electric is an electrical supply and contractor services company providing high-quality tools, wiring, industrial parts, and components to the trade. Founded in 1982, the company brings over 4 decades of deep industry experience to the Industrial Distributors and Suppliers sector. They are dedicated to supporting electrical contractors and industrial professionals with a comprehensive inventory of reliable products essential for complex electrical installations and maintenance projects.
Challenge
The Industrial Distributors and Suppliers market requires a robust digital strategy to effectively reach B2B buyers and professional contractors. SmartSites helped Sonic Electric generate more product orders by optimizing category-based campaigns and improving search visibility for their extensive range of electrical components. Their primary objective was to drive higher sales volume and expand their digital footprint. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, and SmartSites built a customized campaign to turn these obstacles into significant growth opportunities.
How we helped Sonic Electric.
SmartSites strengthens organic presence for electric supply and led lighting company.
SmartSites helped Sonic Electric grow purchase-intent traffic by refining product content and addressing technical SEO problems.
- Updated metadata across electric supply, led lighting company, accessories, and product-detail pages.
- Performed audit fixes covering crawl errors, mobile layout inconsistencies, and product-page structure issues.
- Improved content organization and internal linking for product collections.
- Delivered monthly SEO updates summarizing catalog and structural improvements.
Nationwide
Best electrical supplies online
Top led lighting brands
Illustrative preview. A representative example, not a live search result.
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51%
Increase in site traffic
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105%
Increase in revenue
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185%
Increase in organic site traffic
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170%
Increase in revenue from SEO
SmartSites increases orders for electrical supply & industrial equipment retailers
SmartSites helped Sonic Electric generate more product orders by optimizing category-based campaigns and improving visibility for electrical components.
- Built ad groups for tools, wiring, industrial parts, and electrical components.
- Strengthened keyword targeting across electrical supply and contractor terms.
- Enhanced ad messaging emphasizing availability, selection, and trusted brands.
- Improved Shopping visibility to highlight top SKUs.
Sample ad. A representative example, not a live ad from the campaign.
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306%
Increase in ROAS
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44%
Increase in revenue
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74%
Improved cost per order
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204%
Increase in orders
Marketing that brings in more buyers.
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On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
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