Industrial Engineering Manufacturer Expands Lead Volume by 6x
-
494%
Increase in Leads
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487%
Increase in Conversion Rate
-
83%
Improved Cost Per Lead
About RedViking
RedViking is an industrial engineering company specializing in automated systems, custom assembly line solutions, and advanced manufacturing technology for B2B clients across the United States, Canada, and Mexico. Their solutions serve manufacturing facilities looking to integrate automation, production data analytics, and tooling into their operations. With deep expertise in custom-engineered systems and a focus on serving complex manufacturing environments, RedViking partners with industrial operations seeking to modernize and scale their production capabilities.
Challenge
RedViking needed to drive more qualified engineering and procurement inquiries from manufacturing facilities across North America, particularly those evaluating custom assembly line solutions and production automation. Competing against established players like Tulip, Seegrid, and other automation providers, they needed a B2B-focused digital strategy that could reach plant engineers, operations leaders, and procurement teams researching custom industrial systems. SmartSites built a campaign approach designed to capture high-intent manufacturing inquiries and position RedViking against direct competitors in the assembly line and automation space.
How we helped RedViking.
SmartSites boosts B2B inquiries for industrial engineering & manufacturing solution providers
SmartSites helped RedViking attract more engineering and procurement inquiries by optimizing system-focused campaigns and improving visibility for advanced manufacturing solutions.
- Built ad groups for automated systems, industrial tooling, and manufacturing solutions.
- Strengthened keyword targeting across industrial engineering and automation terms.
- Enhanced ad messaging emphasizing innovation, precision, and reliability.
- Improved reach among manufacturers and engineering teams.
top rated industrial automation Sample ad. A representative example, not a live ad from the campaign.
-
83%
Improved Cost Per Lead
-
494%
Increase in Leads
-
487%
Increase in Conversion Rate
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