Baking Equipment Supplier Boosts Conversion Rate by 4x
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350%
Increase in conversion rate
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213%
Increase in leads
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49%
Improved cost per lead
About Record Baking
Record Baking specializes in the supply of professional-grade baking molds, precision tools, essential accessories, and specialty equipment. They are a source for commercial baking supplies and heavy-duty kitchenware, consistently stocking the top-selling items required by large-scale bakeries. Founded in 1991, the company brings over three decades of deep industry experience to the food service sector. Their commitment to quality and industry standards is reflected in their roster of affiliations, including active memberships with BEMA, ASB, RBA, BBGA, NCA, and ABA, solidifying their status as a trusted industry partner.
Challenge
Record Baking needed to increase online purchases by optimizing their product-focused B2B campaigns and significantly improving search visibility for their extensive catalog of commercial baking tools and accessories. Their primary objective was to drive robust lead generation and increase bulk order volume from commercial bakeries and food manufacturers. Navigating the specialized food service equipment market requires targeted messaging that emphasizes durability, compliance, and bulk availability. The challenge was to effectively reach procurement managers and head bakers who are actively seeking reliable, long-term equipment suppliers to support their high-volume operations.
How we helped Record Baking.
SmartSites boosts online sales for baking equipment & specialty kitchen brands
SmartSites helped Record Baking increase online purchases by optimizing product-focused campaigns and improving visibility for baking tools and accessories.
- Built ad groups for baking molds, tools, accessories, and specialty equipment.
- Strengthened keyword targeting across baking supplies and kitchenware terms.
- Enhanced ad messaging emphasizing quality, precision, and professional-grade performance.
- Improved Shopping visibility for top-selling baking items.
top rated commercial baking supplies Sample ad. A representative example, not a live ad from the campaign.
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49%
Improved cost per lead
-
213%
Increase in leads
-
350%
Increase in conversion rate
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