Medical Imaging Equipment Supplier Lifts PPC Conversion Rate by 80%
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80%
Increase in conversion rate
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145%
Increase in paid clicks
“Consistently provides valuable insights and recommendations that have had a positive impact on our campaigns.”
About Quest Imaging Solutions
Quest Imaging Solutions is a provider of new, used, and refurbished medical imaging equipment, with roots established in 1985 in Irvine, California, and now headquartered in Las Vegas, Nevada. Over more than three decades it has grown into one of the nation's largest independent operations for C-arms and digital X-ray equipment, and it also carries ultrasound machines, imaging tables, lighting, stretchers, monitors, and radiology accessories from brands including GE, Siemens, Philips, Ziehm, Hologic, and Mindray. The company offers sales, daily and month-to-month rentals, rent-to-own programs, financing, parts, C-arm service and repair, refurbishing, and turn-key equipment packages for surgery centers and pain management clinics. Many staff members bring at least 20 years of medical industry experience.
Challenge
Quest Imaging Solutions sells capital equipment through a consultative, quote-driven process to hospitals, surgery centers, orthopedic practices, and pain management clinics nationwide. The company had worked with other agencies and wanted more leads and phone calls, but lead quality had been slipping for several years, bot traffic was distorting website and campaign data, and complex product names made it hard to match what buyers actually typed. Broad campaigns produced expensive, low-intent inquiries, and the cost per lead was running above the company's target. SmartSites set out to audit the account, clean up tracking and spam, and rebuild the campaign structure around mid- and bottom-funnel buyers ready to request a quote.
How we helped Quest Imaging Solutions.
SmartSites improves lead quality for medical equipment suppliers
SmartSites helped Quest Imaging Solutions turn more searches for C-arms and imaging equipment into qualified quote requests.
- Campaign Structure Audit: Paused the broad campaign for poor lead quality and moved budget into phrase-match campaigns, backed by a keyword audit and a 636-term negative keyword list.
- Spam & Bot Cleanup: Filtered spam leads and calls and investigated bot traffic so reporting reflected real prospects.
- Conversion Tracking: Set up Google Ads lead tracking and call tracking with call-length thresholds to qualify leads.
- Bidding & Audience Signals: Adjusted CPA targets and bidding strategy and planned a Performance Max campaign seeded with qualified customer data.
top rated refurbished c-arms Sample ad. A representative example, not a live ad from the campaign.
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80%
Increase in conversion rate
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145%
Increase in paid clicks
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Stacy Allen
“Working with Richard has been an excellent experience. He’s extremely knowledgeable, responsive, and proactive in his approach. Richard takes the time to understand our goals and consistently provides valuable insights and recommendations that have had a positive impact on our campaigns. His professionalism and attention to detail make him a pleasure to work with, and he’s truly been a key part of our success. Highly recommend Richard for anyone looking for a skilled and dedicated PPC expert.”
