Industrial Equipment Rental Company Increases Lead Volume by 180%
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180%
Increase in leads
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55%
Improved cost per lead
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6%
Increase in CTR
About PDC Rentals
PDC Rentals is an industrial equipment rental company that specializes extensively in providing high capacity dust collectors, heavy duty rental equipment, and advanced industrial filtration units for complex commercial applications. Operating within the highly regulated industrial manufacturing sector, their comprehensive services are entirely centered around highly effective dust collection systems, emergency filtration rentals, and ensuring strict industrial compliance needs are consistently met. By offering reliable and rapidly deployable rental solutions, they help manufacturing facilities, construction sites, and large scale industrial operations maintain safe, clean, and fully compliant working environments while minimizing costly operational downtime.
Challenge
Operating in a highly specialized and competitive industrial rental market, PDC Rentals needed a powerful digital marketing strategy to effectively reach facility managers and industrial contractors actively seeking immediate dust control solutions. SmartSites helped PDC Rentals attract significantly more highly qualified equipment rental inquiries by meticulously optimizing their specific category based advertising campaigns and substantially improving their overall search visibility for critical dust collection solutions. Their primary objective was to aggressively increase overall lead generation and expand their rental footprint. They faced stiff competition from major players including large Commercial Vacuum sellers and leasers. SmartSites crafted a comprehensive, multi channel plan to tackle each of these complex challenges head on and drive measurable growth.
How we helped PDC Rentals.
SmartSites boosts lead generation for industrial equipment rental & dust collection companies
SmartSites helped PDC Rentals attract more equipment rental inquiries by optimizing category-based campaigns and improving visibility for dust collection solutions.
- Built targeted ad groups for dust collectors, rental equipment, and industrial filtration units.
- Strengthened keyword targeting around dust collection, filtration rentals, and industrial compliance needs.
- Enhanced ad messaging highlighting reliability, availability, and safety-focused performance.
- Improved campaign structure to reach contractors and industrial buyers searching for rental solutions.
top rated dust collector rentals Sample ad. A representative example, not a live ad from the campaign.
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55%
Improved cost per lead
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180%
Increase in leads
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6%
Increase in CTR
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