Pay Per Click

Custom Lumber Company Boosts Lead Volume by 15x

1,379% Increase in Leads
37% Improved Cost Per Lead

Industry Industrial & Commercial
Category Building Materials
Audience Local
Objective Lead Generation

About Midtown Lumber

Midtown Lumber is a supplier operating in the Industrial Building Materials sector, specializing in precision custom cuts, high quality plywood, architectural moulding, and comprehensive woodworking materials. Founded in 1962, the company brings over six decades of industry experience to the local market. They are known for their extensive lumber supply and their ability to fulfill highly specific, project based material requirements for both professional contractors and dedicated craftsmen, ensuring quality and service on every order.

Challenge

Operating in the competitive Industrial Building Materials market, Midtown Lumber needed to attract more project based buyers and professional contractors by optimizing their product focused digital campaigns and significantly improving search visibility for their specialized custom cut lumber services. Their primary objective was to increase high quality lead generation and drive more substantial commercial orders. They faced stiff competition from big box hardware stores and other local lumber yards, making it crucial to highlight their unique custom capabilities and six decades of expertise. Generating qualified leads at an efficient cost was essential to sustaining their local market position. SmartSites developed a highly targeted, localized search strategy after conducting extensive competitive research.

How we helped Midtown Lumber.

PPC

SmartSites boosts orders for custom lumber & woodworking material suppliers

SmartSites helped Midtown Lumber attract more project-based buyers by optimizing product campaigns and improving visibility for custom-cut lumber.

Built ad groups for custom cuts, plywood, moulding, and woodworking materials.
Strengthened keyword targeting across lumber supply and project-specific searches.
Enhanced ad messaging emphasizing precision, specialty cuts, and project readiness.
Improved reach among contractors, DIYers, and furniture builders.

Sample ad. A representative example, not a live ad from the campaign.

37% Improved Cost Per Lead
1,379% Increase in Leads

These efforts helped Midtown Lumber increase material orders.

Marketing that brings in more buyers.

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