Truck Body Manufacturing Division Manufacturer Boosts Site Traffic by 16x
-
387%
Increase in sales revenue
-
90%
Increase in sales transactions
-
1,550%
Increase in organic site traffic
“We selected SmartSites for their technical expertise and creative mindset. They came in on budget nearly to the penny.”
About Mickey Truck Bodies
Mickey Parts is the dedicated parts distribution branch of Mickey Truck Bodies, a manufacturing company originally founded in 1904. Operating within the industrial manufacturing and commercial transportation sector, they offer a vast, comprehensive variety of heavy duty truck parts and replacement components for many competitive commercial makes and models. They are known for fast nationwide shipping, a large inventory, and knowledgeable customer service.
Challenge
Since Mickey Parts wanted to strategically stay connected to their parent company's brand heritage, they needed to have a modern e-commerce website that maintained strict brand consistency in appearance and tone with the main Mickey Truck Bodies corporate site. In addition to this design challenge, their digital competitors were also aggressively selling and marketing similar commercial truck parts online. They urgently needed a robust website that would not only look professional and trustworthy, but also perform well in search engine rankings and e-commerce conversion rates. SmartSites brought deep, specialized industry knowledge of the commercial automotive parts sector and a strict, performance first methodology to the engagement to strengthen their digital performance.
How we helped Mickey Truck Bodies.
SmartSites builds a Magento parts website for a truck maker
A Magento ecommerce store for Mickey Truck Bodies' parts business, plus a WordPress site that showcases its beverage trailers, refrigerated van bodies and other specialty trucks.
- Platform & functionality: The Magento store integrates services such as PayPal and QuickBooks, giving customers more payment options and simplifying financial data.
- Design & UX: A user-friendly store layout helps customers find truck body parts quickly, while the WordPress site uses high-quality media to show the product range.
- Conversion flow: MailChimp integration lets the company send discounts and promotions directly to customers to encourage repeat orders.
SmartSites strengthens authority for truck body parts and accessories retailers
SmartSites built organic visibility for Mickey Parts to capture fleet managers and truck operators sourcing replacement parts.
- Truck body part catalog and compatibility guide content
- OEM part lookup and cross-reference resources
- Fleet maintenance and parts replacement guide content
- Product category pages optimized for truck body model searches
Nationwide
Best truck body parts online
Top truck body parts suppliers
Illustrative preview. A representative example, not a live search result.
-
1,550%
Increase in organic site traffic
-
387%
Increase in sales revenue
-
90%
Increase in sales transactions
Marketing that brings in more buyers.
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- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
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Timothy Davis
“We selected SmartSites for their technical expertise and creative mindset, knowing that they were not familiar with our particular industry or customer base. To their credit they worked diligently with us to learn and understand our business, and then used that knowledge to develop a dynamic and responsive web site that creatively communicates our competitive tentpoles. They came in on budget nearly to the penny. We currently enjoy an ongoing relationship with SmartSites.”
