Metal Roofing Supplier Grows Organic Clicks by 440%
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440%
Increase in organic clicks
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83%
Increase in website conversions
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70%
Increase in Google Business Profile calls
“We started working with SmartSites early this year to update our website and we've been very satisfied with their services.”
About Metal Master Shop
Metal Master Shop is a metal roofing supplier and fabricator based at 7484 NW 8th Street in Miami, Florida, near the junction of the Palmetto Expressway and the 836. With more than 25 years of experience, the company supplies complete standing seam metal roof systems in copper, aluminum, and galvalume, along with panels, trim, vents, fasteners, underlayment, coils, flat sheets, and tools, all 100% U.S.-made and compliant with the Miami-Dade County Building Code. It fabricates custom panels, gutters, flashing, and architectural metals, cuts panels to any length on the job site, and exports full roofing systems to the Caribbean. Contractors get sales tools, training, and technical support; homeowners get hurricane-resistant, energy-efficient roofs backed by strong warranties. The company belongs to the BBB, the National Roofers Association, and the FRSA.
Challenge
Metal Master Shop sells to two very different buyers: roofing contractors who order materials every week and homeowners who research a metal roof once. Both start with a search, and in South Florida demand spikes around hurricane season, when contractors need panels and accessories fast. The company wanted more leads, contractor accounts, and export inquiries from the Miami area, but its site lacked the product, category, industry, and location content needed to rank for metal roofing supplier searches, and the website itself needed a rebuild along the way. SmartSites set out to grow qualified organic visibility for the supplier and turn that traffic into quote requests and calls.
How we helped Metal Master Shop.
SmartSites builds a contractor-focused website for metal roofing suppliers
SmartSites designed and built a new WordPress website for Metal Master Shop that speaks to contractors and homeowners separately and makes requesting a quote simple.
- Design & UX: Paired the shop's red and charcoal brand with aerial photography of finished metal roofs and a bold headline aimed at contractors and homeowners.
- Two audiences: Built separate Contractors, Homeowners, and Caribbean Contractors pages, plus Export Services, Gutter Fabrication, and Custom Orders.
- Products & gallery: Organized the Master Series, metal roof colors, and accessories into product pages, with residential and commercial project archives.
- Conversion flow: Put a Request a Quote button in the header and a dedicated quote form page, with the shop's email and street address in the top bar.
SmartSites builds organic demand for metal roofing suppliers & fabricators
SmartSites helped Metal Master Shop reach more contractors and homeowners searching for metal roofing in Miami through steady content and a stronger website.
- Monthly Content: Wrote and implemented monthly blog posts and page content around metal roofing systems, colors, and accessories, with regular revisions and image fixes.
- Product Profile Pages: Built out panel profile subpages and gallery updates so every Master Series product has a page that can rank.
- Homepage & Reviews: Updated the homepage and added a Google review slider to surface the shop's five-star reputation.
- Site Migration & Upkeep: Migrated the WordPress site to new hosting with post-launch QA, form testing, and recurring backlink health checks.
Metal Master Shop
Best metal roofing near me
Top metal roof suppliers Miami
Illustrative preview. A representative example, not a live search result.
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83%
Increase in website conversions
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70%
Increase in Google Business Profile calls
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440%
Increase in organic clicks
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406%
Increase in organic site traffic
Marketing that brings in more buyers.
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Ariel Istueta
“We started working with SmartSites early this year to update our website and we've been very satisfied with their services. While we're still in the pre-launch phase, the improvements we've seen so far are remarkable. We’re confident that once live, our new website will significantly enhance our online presence and better serve our customers. Our Project Manager Jonathan's expertise and dedication have made this process smoother than we’ve ever expected. We are eagerly anticipating the launch and the positive impact it will have on our business.”
