Google
Clutch
G2Industrial Fastener Distributor Quadruples Organic Traffic
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324%
Increase in organic search traffic
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132%
Increase in site visitors
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177%
Increase in total site traffic
“SmartSites have been awesome to work with. They're trustworthy and deliver results.”
About Melfast
Melfast is a high volume wholesale distributor of industrial fasteners, heavy duty screws, industrial nuts, durable bolts, and specialized drive heads. Operating within the industrial building materials and manufacturing sector since 1985, the company has been deeply committed to providing highly competitive bulk pricing and customer service to contractors and builders nationwide. The company's three core foundational values are industry leadership, seamless teamwork, and building long lasting, mutually beneficial customer relations within the industrial supply chain.
Challenge
Melfast proudly launched their brand new, modernized e-commerce website in August 2010. While the new website was a fantastic visual addition to their already strong, established industrial brand, it quickly proved to be severely lacking in its ability to actually generate new, inbound commercial leads and online sales. SmartSites was brought into the equation in early 2013 to overhaul their digital presence. By meticulously optimizing the entire site for technical search engine visibility and user experience, the website was transformed into a highly reliable, steady source of lucrative B2B leads for the Melfast sales team. As a growing e-commerce business, successfully balancing a profitable ROAS with the need for volume growth demanded highly sophisticated campaign management, and SmartSites built a customized digital campaign to turn these technical obstacles into major revenue growth opportunities.
How we helped Melfast.
SmartSites strengthens authority for industrial fastener suppliers
SmartSites built organic visibility for Melfast to capture procurement and contractor searches.
- Fastener selection guide and specification content
- Material grade and application compatibility resources
- Industry-specific fastening solution content
- Technical datasheet and specification library
Nationwide
Best industrial fasteners online
Wholesale fastener suppliers
Illustrative preview. A representative example, not a live search result.
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177%
Increase in total site traffic
-
324%
Increase in organic search traffic
SmartSites improves lead generation for industrial fastener suppliers
SmartSites helped Melfast optimize their paid search strategy to reach contractors and procurement buyers.
- Fastener type and specification keyword targeting
- Bulk order and wholesale pricing ad copy
- Industry application and material compatibility messaging
- B2B account and custom quote landing pages
Sample ad. A representative example, not a live ad from the campaign.
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25%
Decrease in CPC
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132%
Increase in site visitors
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Jay Melone
“Alex and his team at SmartSites have been awesome to work with. They’ve delivered marketing services to several clients of ours and not only has he and his team been great to work with, but they’re trustworthy and deliver results.”
