Melfast Marketing
Melfast turns their new website into a sales machine with search engine optimization and Google Adwords management.
Melfast is a wholesale distributer of fasteners, screws, nuts, bolts, heads and drives. Since 1985, the company has been committed to competitive pricing and outstanding service. The company’s three core values are leadership, teamwork, and customer relations.
The Challenge
Melfast launched their new website in August 2010. The website was a great addition to their already strong brand, but proved to be lacking for generating new leads. SmartSites came into the equation in early 2013. By optimizing the site for search, the website became a steady source of leads for the Melfast.
The Plan
Keyword research.
Implement onsite SEO optimizations.
Write web copy to target specific keywords.
Write weekly blog posts.
Manage a pay-per-click campaign through Google Adwords.
Run a link building campaign to increase search rankings.
