Food Supply Chain Partner Gets a Website Built Around Every Service and Location
About McLane Global
McLane Global is a food supply chain and logistics company and a division of the McLane Group, a family business whose roots go back to 1894 in Cameron, Texas. It sells and distributes food products in the U.S. and internationally, including CPG import and export and McLane Hunger Solutions, and it provides logistics services from warehousing, foreign trade zone and customs-bonded storage to fulfillment, kitting and assembly, and transportation. It operates warehouses in Houston, Riverside, Salt Lake City, and Henderson, Colorado, has locations abroad including Dubai, Kuala Lumpur, and Manila, and supports customers in more than 40 countries.
Challenge
McLane Global serves very different visitors: food brands looking for import, export, and U.S. sales, companies shopping for warehousing and third-party logistics, existing customers with a question, and drivers looking for a facility. Its website had to explain a full food supply chain in plain terms, carry the weight of a family name that dates to 1894, and route each visitor to the right team, while giving the company simple ways to post announcements, trade shows, and overstock inventory. SmartSites set out to design and build a new WordPress website around those services, locations, and paths.
How we helped McLane Global.
SmartSites builds a full-journey website for food supply chain companies
SmartSites designed and built a new WordPress website for McLane Global that lays out its food sales, distribution, and logistics services step by step, maps its U.S. and international locations, and gives buyers, customers, and drivers their own path to the right team.
- Design & UX: Built a red, black, and white brand system around the McLane mark, with an announcement bar for news and trade shows, a Certified & Licensed strip for FDA, PrimusGFS, foreign trade zone, and other credentials, and a heritage section for 100+ years, 4 warehouse locations, 40+ countries, and 5 certifications.
- Services & locations: Organized food sales and distribution (U.S., international, McLane Hunger Solutions) and logistics (warehousing, FTZ and customs-bonded storage, fulfillment, kitting and assembly, technology, transportation) into 25 service pages, plus location pages for its U.S. warehouses and international offices.
- Lead paths: Put Request a Quote on company and service pages, and built a contact page that sends drivers to a facility map, customers to a support form, and prospects to the sales team, plus an online credit application and a customer product inquiry form.
- Content & trust: Added a company timeline from 1894, 13 leadership profiles, events and trade shows, product catalogs, overstock inventory, careers, FAQs, and news articles.
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
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