Lab Equipment Supplier Drives Conversions by 157%
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157%
Increase in conversions
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133%
Increase in organic conversions
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53%
Increase in site traffic
About LOC Scientific
Founded in 1993, LOC Scientific brings over three decades of industry experience to the specialized laboratory equipment and engineering sector. As a certified Small Business and Woman-Owned enterprise, they have built a reputation for delivering high-quality scientific furnishings and advanced fume hoods. Their deep expertise in laboratory design and installation ensures that research facilities meet stringent safety and operational standards. They partner closely with academic, clinical, and industrial laboratories to provide customized equipment solutions that drive scientific innovation.
Challenge
SmartSites helped LOC Scientific significantly enhance their organic search clarity by strategically strengthening their core content categories and thoroughly resolving complex technical issues. Their primary objective was to drive higher conversion rates and secure larger institutional equipment contracts. They faced stiff competition from major industry players including prominent one-point solutions, VWR, and Hanson, requiring a highly differentiated digital strategy. By optimizing their online catalog and highlighting their unique certifications, SmartSites successfully positioned them as a competitive supplier in the competitive scientific engineering market.
How we helped LOC Scientific.
SmartSites improves organic reach for laboratory equipment & scientific supply companies
SmartSites helped LOC Scientific enhance search clarity by strengthening content categories and resolving technical issues.
- Updated meta descriptions across major lab equipment and product-category pages.
- Performed audit tasks to improve crawlability, product-page structure, and internal linking.
- Supported ongoing improvements with monthly updates summarizing refinements.
- Enhanced clarity within core scientific supply offerings.
Nationwide
Best lab countertops online
Top laboratory cabinet brands
Illustrative preview. A representative example, not a live search result.
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53%
Increase in site traffic
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157%
Increase in conversions
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36%
Increase in organic site traffic
-
133%
Increase in organic conversions
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