Data Center Cooling Technology Quadruples Conversions
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271%
Increase in conversions
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264%
Increase in organic site traffic
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52%
Increase in site traffic
About Liquid Stack
LiquidStack is a data center cooling technology company that develops liquid cooling systems for high-density computing and AI infrastructure. Its product line includes coolant distribution units such as the CDU-1MW and the scalable GigaModular CDU, built for both new facilities and retrofits. The company serves AI factories, hyperscale cloud providers, colocation operators, enterprise AI deployments and edge computing sites. LiquidStack is headquartered in Carrollton, Texas, and is backed by the global manufacturing and service capabilities of Trane Technologies.
Challenge
SmartSites helped LiquidStack generate more qualified enterprise interest by building structured technical content and improving overall site performance. Their primary objective was to increase lead generation and capture a larger share of the data center cooling market. They faced stiff competition from established players including submer.com, making it crucial to differentiate their offerings online. Working closely with the internal team, SmartSites set clear performance benchmarks and launched a focused initiative to elevate their digital presence and drive sustainable growth.
How we helped Liquid Stack.
SmartSites strengthens visibility for advanced cooling & data center technology companies
SmartSites helped LiquidStack generate more qualified enterprise interest by building structured technical content and improving site performance.
- Applied multiple rounds of ADA accessibility corrections, updating headings, contrast, image tags, and UI components.
- Performed comprehensive website audit fixes including JavaScript issues, layout stability, and crawl improvements.
- Developed structured content such as product descriptions, collections, and informational pages supporting immersion-cooling solutions.
- Ran backlink health checks and maintained ongoing offsite link-building campaigns to grow domain authority.
Nationwide
Best immersion cooling systems
Top liquid cooling companies
Illustrative preview. A representative example, not a live search result.
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52%
Increase in site traffic
-
271%
Increase in conversions
-
264%
Increase in organic site traffic
Marketing that brings in more buyers.
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