Chemical Engineering Firm Lifts Conversions by 46x

4,485% Increase in conversions
700% Increase in leads from Microsoft Ads
528% Increase in Microsoft Ads conversion rate

Industry Industrial & Commercial
Category Engineering
Audience National
Objective Lead Generation

Koch Modular Process Systems marketing case study

About Koch Modular Process Systems

Koch Modular Process Systems, LLC is a chemical engineering firm that specializes extensively in the highly technical design and precise manufacturing of advanced modular mass transfer systems specifically for the global chemical process industry. Proudly headquartered in Paramus, New Jersey, their highly skilled and innovative team combines a unique blend of comprehensive single source capabilities. Their extensive suite of specialized services includes detailed Modular Plans and complex engineering services for critical processes in chemical purification, advanced distillation, and cutting edge extraction technology. With a dedicated team of over seventy five engineering professionals, they bring substantial technical capacity to every engagement.

Challenge

Operating in the highly specialized and technically complex industrial engineering sector, Koch Modular Process Systems needed a robust digital marketing strategy to effectively reach senior engineers and procurement officers actively seeking advanced modular solutions. SmartSites helped Koch Modular Process Systems attract significantly more high value industrial inquiries by meticulously refining their highly technical service campaigns and substantially improving their overall search visibility for complex modular engineering solutions. Their primary objective was to significantly increase qualified inbound calls and aggressively grow their corporate revenue. SmartSites deployed advanced B2B search targeting strategies to ensure maximum visibility among key industrial decision makers.

How we helped Koch Modular Process Systems.

SEO

SmartSites strengthens authority and lead flow for process systems & engineering firms

SmartSites helped Koch Modular Process attract more qualified engineering leads by expanding thought-leadership content and optimizing key conversion paths.

Managed and optimized a detailed Google My Business listing to ensure accurate representation in local and branded searches.
Planned and produced gated content, organic landing page groupings, and “Past Projects” content to showcase separations experience and real-world applications.
Ran recurring keyword ranking reports and high-level performance summaries to guide ongoing SEO and content decisions.
Supported visibility and credibility with dedicated offsite link building, press release implementation (e.g., decarbonization/AIChE content), and report updates.

karr column

Extraction column manufacturers

Distillation column suppliers

Illustrative preview. A representative example, not a live search result.

63% Increase in site traffic
4,485% Increase in conversions
87% Increase in organic site traffic

These efforts increased visibility for process systems, chemical engineering, and related industrial solution searches.

Paid Ads

SmartSites strengthens lead generation for chemical process & modular system engineering firms

SmartSites helped Koch Modular Process Systems attract more industrial inquiries by refining technical-service campaigns and improving visibility for modular engineering solutions.

Built targeted ad groups for modular process systems and chemical engineering services.
Strengthened keyword coverage across distillation, extraction, and process design terms.
Enhanced ad messaging emphasizing engineering expertise and turnkey modular systems.
Improved campaign structure to reach industrial buyers and engineering teams.

best modular process systems

Marketing that brings in more clients.

Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

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Define your growth goals, client needs, and competitive landscape.
Uncover opportunities to attract more clients and increase conversions.
Map out a results-driven strategy to elevate your online presence and maximize ROI.