Technical Repair Company Quadruples Conversion Rate
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343%
Increase in Conversion Rate
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74%
Increase in Leads
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59%
Improved Cost Per Lead
“They have a highly effective accounts team that helps turn ideas into action items.”
About JNT Technical Services
JNT Technical Services specializes in heavy-duty industrial repair, critical asset maintenance, and highly specialized technical service categories. They handle complex technical service and emergency repair in demanding industrial environments. Founded in 1983, the company brings over four decades of hands-on industry experience to every job site. Their long-standing reputation for reliability and technical prowess is backed by their credentials, including active membership in the New Jersey Manufacturers Association. They are dedicated to minimizing downtime and ensuring the safe, efficient operation of their clients' critical machinery.
Challenge
JNT Technical Services wanted to attract more lucrative service requests by optimizing their technical-service campaigns and significantly improving search visibility for their specialized repair and maintenance solutions. Their primary objective was to not only generate immediate leads but also to grow their subscriber list to keep facility managers informed of their capabilities. Generating highly qualified, B2B leads at an efficient cost per acquisition was essential to sustaining their long-term growth in a niche market. SmartSites engineered a highly targeted, results-oriented strategy designed to address each of these specific industrial marketing challenges directly.
How we helped JNT Technical Services.
SmartSites builds a focused corporate website for industrial equipment manufacturers
SmartSites designed and built a new website for JNT Technical Services that explains what the company engineers and manufactures and sends visitors to the right product line in one click.
- Design & UX: Used a clean white layout with a red accent, large headline type, and an at-a-glance stats band for founding year, product lines, and worldwide supply.
- Product-line hub: Built a Products page that summarizes Torq N' Seal, Infra-View, Porta-Safe, and ESCO Tool with the problem each solves, model ranges, and applications, linking out to each dedicated site.
- Company story: Added a Company & Capabilities page covering manufacturing, custom engineering, and application support.
- Conversion flow: Placed phone and email in the header and a contact invitation that promises an answer from an engineer, not a form response.
SmartSites boosts service inquiries for technical repair & industrial maintenance companies
SmartSites helped JNT Technical Services attract more service requests by optimizing technical-service campaigns and improving visibility for repair and maintenance solutions.
- Built ad groups for industrial repair, asset maintenance, and specialized service categories.
- Strengthened keyword targeting across technical service and repair terms.
- Enhanced ad messaging emphasizing expertise, reliability, and quick turnaround.
- Improved reach among businesses seeking equipment support services.
top rated industrial repair Sample ad. A representative example, not a live ad from the campaign.
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59%
Improved Cost Per Lead
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74%
Increase in Leads
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343%
Increase in Conversion Rate
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6%
Increase in CTR
Marketing that brings in more buyers.
Attract more buyers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, buyer needs, and competitive landscape.
- Uncover opportunities to attract more buyers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Torq N' Seal Tube Plugs
“Pleasure to work with in all facets of digital marketing. They have a highly effective accounts team that helps turn ideas into action items. The team is proficient in a wide array of services to help with basically any request.”
