Google
Clutch
G2Construction Equipment Dealer Drives Site Traffic by 74%
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74%
Increase in site traffic
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23%
Increase in conversion rate
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22%
Improved cost per lead
About ICON Equipment
ICON Equipment is a supplier operating within the Industrial and Building Materials sector, specializing in a comprehensive range of professional construction tools, heavy equipment rentals, essential safety products, and robust industrial supplies. They are dedicated to serving commercial contractors and large-scale businesses by providing highly reliable equipment solutions paired with competitive pricing. Their extensive inventory and commitment to customer service ensure that construction crews have exactly what they need to maintain safety, maximize operational efficiency, and complete complex projects on time and under budget.
Challenge
In the highly competitive Industrial and Building Materials market, ICON Equipment required a sophisticated digital marketing strategy to expand their B2B client base. SmartSites partnered with them to attract significantly more commercial contractors by meticulously optimizing their product-focused advertising campaigns and drastically improving their search engine visibility for heavy construction equipment solutions. Their primary objective was to drive a higher volume of highly relevant website traffic that would seamlessly convert into qualified sales leads, directly aiding in the aggressive expansion and long-term growth of their industrial supply business.
How we helped ICON Equipment.
SmartSites Improves Organic Reach for Industrial & Material Handling Equipment Providers
SmartSites helped ICON Equipment strengthen content and technical SEO.
- Updated metadata across equipment pages.
- Performed technical fixes via audits.
- Improved product-category organization.
- Delivered recurring updates.
Nationwide
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Illustrative preview. A representative example, not a live search result.
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74%
Increase in site traffic
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51%
Increase in organic site traffic
SmartSites increases B2B inquiries for construction equipment & industrial supply providers
SmartSites helped ICON Equipment attract more contractors by optimizing product-focused campaigns and improving visibility for construction equipment solutions.
- Built ad groups for construction tools, equipment rentals, safety products, and supplies.
- Strengthened keyword targeting across contractor, industrial, and job-site terms.
- Enhanced ad messaging emphasizing durability, reliability, and availability.
- Improved reach among builders and field teams needing equipment.
Sample ad. A representative example, not a live ad from the campaign.
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22%
Improved cost per lead
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23%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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