Scrap Metal Recycler Launches Custom Lead-Gen Website
About H&C Metals
H&C Metals is a scrap metal and e-waste recycling company based in Newark, New Jersey. It buys, hauls and processes scrap metal and offers services such as roll-off containers, factory dismantling, certified destruction and NJ DEP-authorized e-waste hauling.
Challenge
H&C Metals needed to modernize its website and make it easier for customers to request service. The goal was cleaner navigation, simple forms for scheduling pick-ups and content that shows the company's commitment to environmental sustainability.
How we helped H&C Metals.
SmartSites builds a pickup-ready website for a scrap yard
A redesigned WordPress website for H&C Metals, a Newark scrap metal and e-waste recycler, built to make scheduling a pick-up simple.
- Design & UX: Interactive video backgrounds, a video gallery of the company's processes and an eco-minded color palette tell the recycling story.
- Platform & functionality: The WordPress redesign streamlines navigation across capabilities, company background and the industries H&C Metals works with.
- Conversion flow: Easy scheduling forms and contact buttons placed throughout the site, plus a Schedule A Pick-Up link in the menu, lead visitors to book service.
- Performance & SEO foundation: Page titles target local searches for scrap metal yards, pick-ups, hauling and processing in Newark, NJ.
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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