Google
Clutch
G2Industrial Components Supplier Lifts ROAS by 13x
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1,180%
Increase in ROAS
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654%
Increase in revenue
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418%
Increase in organic conversions
About Greystone USA
Greystone USA is an industrial manufacturing company operating within the Industrial Manufacturing sector, providing advanced coatings, precision components, and comprehensive manufacturing capabilities for commercial clients. Their highly engineered products are sold directly to consumers and businesses through their robust e-commerce platform. They are dedicated to delivering quality, strict tolerances, and innovative manufacturing solutions that meet the rigorous demands of various industrial applications, ensuring reliability and performance in every component they produce.
Challenge
In the complex Industrial Manufacturing sector, Greystone USA needed to attract more industrial buyers by optimizing their product based digital campaigns and significantly improving their search visibility for specialized manufacturing and coating solutions. Their primary objective was to drive higher online sales volume and increase high value B2B inquiries. As an e-commerce business dealing with highly technical products, the delicate act of balancing Return on Ad Spend with aggressive volume growth demanded highly sophisticated, granular campaign management. Generating qualified leads and direct sales at an efficient cost was essential to sustaining their industrial growth. SmartSites developed a data driven strategy meticulously tailored to their specific technical needs and market dynamics.
How we helped Greystone USA.
SmartSites strengthens organic reach for manufacturing & industrial product suppliers
SmartSites helped Greystone USA generate more qualified B2B traffic by resolving technical issues and clarifying product-line content.
- Updated metadata across product categories including industrial components and precision manufacturing solutions.
- Implemented audit fixes addressing crawlability, layout inconsistencies, and indexing gaps.
- Improved content structure and grouping across major product lines.
- Delivered monthly SEO updates summarizing improvements.
Nationwide
Best pasture vacuums online
Top 10 manure vacuum brands
Illustrative preview. A representative example, not a live search result.
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256%
Increase in site traffic
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101%
Increase in conversions
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654%
Increase in revenue
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221%
Increase in organic site traffic
SmartSites boosts B2B demand for industrial components & manufacturing solution providers
SmartSites helped Greystone USA attract more industrial buyers by optimizing product-based campaigns and improving visibility for manufacturing and coating solutions.
- Built ad groups for industrial coatings, components, and manufacturing capabilities.
- Strengthened keyword targeting across B2B manufacturing and industrial service terms.
- Enhanced ad messaging emphasizing precision, performance, and scalable capacity.
- Improved reach among engineering teams and industrial procurement managers.
Sample ad. A representative example, not a live ad from the campaign.
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297%
Increase in revenue
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43%
Improved cost per order
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158%
Increase in orders
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163%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
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