Metal Fabrication Firm Triples Conversions
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325%
Increase in organic conversions
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225%
Increase in conversions
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99%
Increase in organic site traffic
“Their strategic approach has significantly boosted our organic traffic and search engine rankings.”
About Gauer Metal Products
Gauer Metal Products is an industrial manufacturing firm specializing in precision metal fabrication and processing. Founded in 1946, the company brings nearly 80 years of deep industry expertise and a commitment to client success. They provide a comprehensive suite of services including custom cutting, forming, and finishing for diverse commercial applications. By combining state of the art machinery with decades of engineering knowledge, they consistently deliver high quality metal components that meet rigorous industry standards.
Challenge
Operating within the highly specialized industrial building materials sector, Gauer Metal Products needed to modernize their digital presence to attract new commercial buyers. SmartSites helped them improve their technical website performance and category clarity through meticulously structured SEO improvements. Their primary objective was to significantly increase lead generation and outpace competitors like Mallard MFG and Uniarco. As an expanding e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management, prompting SmartSites to bring deep industry knowledge and a performance first methodology to the engagement.
How we helped Gauer Metal Products.
SmartSites Strengthens Organic Reach for Industrial Metal Fabrication Brands
SmartSites helped Gauer Metal Products improve technical performance and category clarity through structured SEO improvements.
- Optimized Google Merchant Center feed to improve product eligibility.
- Implemented technical updates based on website audit findings.
- Created sample content to refine tone for category and service pages.
- Performed on-page improvements to strengthen product relevance.
Nationwide
Best clothing donation bins
Top donation bin manufacturers
Illustrative preview. A representative example, not a live search result.
-
75%
Increase in site traffic
-
225%
Increase in conversions
-
99%
Increase in organic site traffic
-
325%
Increase in organic conversions
Marketing that brings in more buyers.
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Anna Difabio
“Bailey has done an exceptional job spearheading our SEO efforts at SmartSites. Their strategic approach to keyword optimization, content development, and link-building has significantly boosted our organic traffic and search engine rankings. Bailey consistently demonstrates deep expertise, staying ahead of algorithm updates and tailoring solutions to our specific needs.”
