Global Commodity Export Company Drives Lead Volume by 25x
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2,429%
Increase in leads
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429%
Increase in conversion rate
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92%
Improved cost per lead
“Great group of people at SmartSites to work with. We are very pleased with the service and the results we are getting.”
About Fornazor International
Fornazor International is a global commodity export company that specializes extensively in the international trade of premium agricultural products, high quality animal feed, and large scale bulk commodity trading. Operating in the industrial agriculture sector, they facilitate complex international trade logistics across multiple continents, connecting vital supply chains and ensuring the seamless delivery of essential goods worldwide. Their deep industry knowledge, expansive global network, and commitment to reliable service have established them as a trusted name in the highly competitive and fast paced world of international commodity exports.
Challenge
Operating in the complex and highly competitive global commodities market, Fornazor International needed a sophisticated digital marketing strategy to effectively reach international buyers and procurement officers actively seeking large scale agricultural exports. SmartSites helped Fornazor International Inc. attract significantly more high value international inquiries by meticulously optimizing their specific trade focused advertising campaigns and substantially improving their overall online visibility for specialized export and bulk commodity services. Generating highly qualified B2B leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their global market footprint. SmartSites utilized advanced international targeting to maximize their reach.
How we helped Fornazor International.
SmartSites builds a product-led website for an agri exporter
A custom WordPress website for Fornazor International that showcases its commodities, feed ingredients and forage to buyers.
- Design & UX: A bright green-and-blue design presents product lines such as animal proteins and Halal vegetable proteins clearly.
- Platform & functionality: The WordPress site includes product pages, a blog and downloadable brochures.
- Conversion flow: Calls to action throughout the site lead buyers to a contact form.
- Performance & SEO foundation: The site was built to work with an ongoing SEO campaign.
SmartSites strengthens lead generation for global commodity & export companies
SmartSites helped Fornazor International Inc. attract more international inquiries by optimizing trade-focused campaigns and improving visibility for export and commodity services.
- Built segmented ad groups for export services, commodities, and logistics categories.
- Strengthened keyword targeting around global trade and commodity-specific terms.
- Enhanced ad messaging highlighting reliability, quality control, and international reach.
- Refined campaign structure to increase visibility among global buyers and distributors.
top rated commodity exports Sample ad. A representative example, not a live ad from the campaign.
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92%
Improved cost per lead
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2,429%
Increase in leads
-
429%
Increase in conversion rate
Marketing that brings in more buyers.
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- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
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Susan R. Jay
“Great group of people at SmartSites to work with. Creative and attentive. Rich G has increased Fornazor's clicks in a short amount of time. We are very pleased with the service we are receiving and the results we are getting.”
Anthony Micci“Our main analyst (Richard Gedeon) always does a great job to maximize our ads and get us the best results. Thank you Richard for the continued help.”
