Google
Clutch
G2Firefighter Gear Supplier Quintuples ROAS
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407%
Increase in ROAS
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150%
Increase in orders
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148%
Increase in revenue
About Firepenny Firefighter Equipment
Firepenny Firefighter Equipment specializes in turnout gear, specialized tools, durable hoses, and comprehensive firefighter equipment. Operating within the Industrial Fire Protection and Safety industry, they are a trusted supplier of essential fire gear, personal protective equipment, and emergency supplies. Their commitment to quality ensures that fire departments and emergency responders have access to the reliable, high-performance equipment necessary to safely and effectively protect their communities.
Challenge
The Industrial Fire Protection and Safety market requires highly targeted B2B marketing to reach procurement officers and fire department decision-makers. SmartSites helped Firepenny increase orders by optimizing equipment-focused campaigns and improving search visibility for their critical firefighter tools and protective gear. Their primary objective was to lower their Cost Per Lead, drive more sales, and generate more phone inquiries. They faced stiff competition, requiring SmartSites to conduct deep market research. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management.
How we helped Firepenny Firefighter Equipment.
SmartSites drives more product inquiries for firefighter gear & emergency equipment suppliers
SmartSites helped Firepenny increase orders by optimizing equipment-focused campaigns and improving visibility for firefighter tools and protective gear.
- Built ad groups for turnout gear, tools, hoses, and firefighter equipment.
- Strengthened keyword targeting for fire gear, PPE, and emergency supplies.
- Enhanced ad messaging emphasizing durability, reliability, and safety.
- Improved Shopping visibility for essential firefighter equipment.
top rated firefighter equipment Sample ad. A representative example, not a live ad from the campaign.
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407%
Increase in ROAS
-
148%
Increase in revenue
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26%
Improved cost per order
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150%
Increase in orders
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34%
Increase in conversions from Microsoft Ads
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50%
Increase in revenue from Microsoft Ads
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92%
Increase in Microsoft Ads conversion rate
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64%
Increase in Microsoft Ads click-through rate
Marketing that brings in more clients.
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- Show you which competitors win the clients you want, and why.
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