Custom Packaging Company Drives Lead Volume by 12x

1,067% Increase in Leads
348% Increase in organic conversions
908% Increase in Conversion Rate

Industry Industrial & Commercial
Category Distributors & Suppliers
Audience National
Objective Lead Generation

About Fastkit

Fastkit specializes in the design and manufacturing of premium custom cases, highly protective kits, precision-cut foam inserts, and comprehensive custom packaging solutions. They are experts in high-end packaging, secure transport protection, and bespoke case design for a wide variety of industries. Founded in 1986, the company brings over four decades of deep, hands-on industry experience to the custom packaging sector. They are dedicated to protecting their clients' most valuable assets with innovative, durable designs. Their credentials include being a certified Minority Business, reflecting their commitment to diversity and excellence in manufacturing.

Challenge

Fastkit wanted to attract more high-volume commercial buyers by optimizing their specific product-based campaigns and significantly improving search visibility for their protective kits and custom cases. Their primary objective was to reverse a recent trend where their existing ads had been noticeably declining in effectiveness, according to leadership. They faced stiff competition from several established packaging giants, including Taylor Box, All State Paper Box, McLean Packaging, and Napco USA. Generating highly qualified B2B leads at an efficient cost was essential to sustaining growth. SmartSites built a customized campaign to turn these obstacles into major growth opportunities.

How we helped Fastkit.

SEO

SmartSites enhances search visibility for custom case & packaging solution providers

SmartSites helped Fastkit generate more B2B inquiries by improving product-category organization and fixing technical issues.

Updated metadata across custom case, protective kit, foam insert, and packaging pages.
Implemented audit fixes resolving crawlability issues, layout gaps, and structural inconsistencies.
Improved content clarity on key product lines and industry-specific service pages.
Delivered monthly SEO updates documenting technical and content improvements.

custom protective cases

Best custom case manufacturers

Custom foam insert companies

Illustrative preview. A representative example, not a live search result.

279% Increase in conversions
125% Increase in organic site traffic
348% Increase in organic conversions

These updates increased visibility for custom cases, protective kits, and custom packaging searches.

PPC

SmartSites boosts B2B orders for custom packaging & protective case manufacturers

SmartSites helped Fastkit attract more commercial buyers by optimizing product-based campaigns and improving visibility for protective kits and cases.

Built ad groups for cases, protective kits, foam inserts, and custom packaging solutions.
Strengthened keyword targeting across packaging, transport protection, and custom case terms.
Enhanced ad messaging emphasizing durability, customization, and precision engineering.
Improved reach among industrial, commercial, and field-use buyers.

Sample ad. A representative example, not a live ad from the campaign.

84% Improved Cost Per Lead
1,067% Increase in Leads
908% Increase in Conversion Rate

These efforts helped Fastkit increase B2B product inquiries.

Marketing that brings in more buyers.

Attract more buyers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

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Define your growth goals, buyer needs, and competitive landscape.
Uncover opportunities to attract more buyers and increase conversions.
Map out a results-driven strategy to elevate your online presence and maximize ROI.