About Essential Electric Supply

Founded in 2020, Essential Electric Supply has quickly built a strong reputation and years of expertise in the industrial distribution sector. Their focus on product quality and customer satisfaction has driven consistent growth in an increasingly competitive electrical supply market. By maintaining a comprehensive inventory of critical electrical components and hardware, they serve the urgent needs of commercial contractors and industrial facilities. Their dedicated support team ensures that clients receive accurate technical guidance and timely deliveries for complex electrical projects.

Challenge

SmartSites helped Essential Electric Supply increase online product discovery by strategically refining category metadata and thoroughly fixing technical website obstacles. Their primary objective was to capture more online orders, as the client historically received half of their business through traditional phone calls. Because their target audience searches for highly specific part numbers rather than general terms, the SEO strategy required a meticulous, SKU-level focus. As an e-commerce business, balancing return on ad spend with overall volume growth demanded highly sophisticated campaign management. SmartSites built a customized digital campaign to turn these unique industry obstacles into substantial growth opportunities.

How we helped Essential Electric Supply.

SEO

SmartSites improves search visibility for electrical supply & components retailers

SmartSites helped Essential Electric Supply increase product discovery by refining category metadata and fixing technical obstacles.

  • Updated metadata across electrical components, wiring, lighting, and distribution categories.
  • Performed audit-driven fixes correcting crawl errors, layout issues, and indexing problems.
  • Conducted backlink health checks and recommended cleanup of harmful or irrelevant links.
  • Delivered recurring SEO updates summarizing catalog improvements and technical enhancements.

Illustrative preview. A representative example, not a live search result.

  • 75% Increase in site traffic
  • 120% Increase in revenue
  • 180% Increase in organic site traffic
  • 143% Increase in revenue from SEO
These efforts increased visibility for electrical supplies, wiring accessories, and contractor-focused product searches.
Email & SMS

SmartSites Increases Revenue Through Stronger Email Automations

How SmartSites improved placed order rate by 42%, boosted flow email volume by 45%, and enhanced site engagement with a 48% better bounce rate.

  • Omnichannel Growth Strategy: Unified SEO, PPC, and email marketing to attract higher-quality traffic and boost ecommerce performance.
  • Automated Email Flows: Built new sequences for welcomes, abandoned carts, and repeat purchases to strengthen engagement and retention.
  • Content & Design Refresh: Launched modern templates, refined segmentation, and a content calendar to keep subscribers engaged.
  • 182% Increase in revenue
  • 42% Increase in placed order rate
  • 48% Improvement in bounce rate
We created a unified digital marketing strategy that now delivers growth across every channel!
Social Media

SmartSites Builds Social Reach for Electrical Supply Retailers

SmartSites helped Essential Electric Supply turn its Facebook presence into a steady source of product discovery for contractors and industrial buyers.

  • Product Spotlight Content: Showcased breakers, panels, and distribution hardware with clear specs and availability to match how buyers shop.
  • Consistent Posting Cadence: Kept a regular schedule of product, brand, and industry posts to grow views and keep the page active in feeds.
  • Traffic-Driving Posts: Linked featured parts and categories back to the store to move followers from the feed to the product page.
  • 192% Increase in Facebook views
  • 92.4k% Increase in Facebook content interactions
  • 16% Increase in Facebook visits
  • 183% Increase in Facebook follows
A consistent, product-first social presence grew the audience and sent more contractors to the online store.

Marketing that brings in more buyers.

We’ll find where your next buyers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the buyers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • G2 Leader, SEO Services, Fall 2026
  • GoodFirms Top Email Marketing Company
  • The Manifest Top Local SEO Company
  • Clutch Top Digital Marketing Company, United States 2026
  • Forbes #1 Best SEO Services, 2024–2026
Zach Everett Ryan Brew Samantha Baloun

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Mitch Hunt Mitch Hunt

“Organic traffic and growth has been around 32% to 38%, and we're very happy! -Mitch”

We can do the same for your business.

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