NYC Fire Sprinkler Contractor Cuts Cost Per Lead by 47%
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47%
Improved Cost Per Lead
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76%
Increase in Conversion Rate
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71%
Increase in Paid Clicks
“SmartSites has been of huge support for my business. I highly recommend them!”
About Empire Testing & Inspections
Empire Testing & Inspections Inc. is a NYC-licensed and insured fire sprinkler and standpipe contractor based in Staten Island, serving commercial and residential customers throughout all five boroughs of New York City. Positioned as 'Your Direct Connection to the FDNY,' the company inspects, tests, installs, repairs, and corrects violations on fire sprinkler and standpipe systems in compliance with FDNY and NFPA standards. Services include monthly, quarterly, yearly, and 5-year hydrostatic testing, insurance testing, wet and dry system maintenance, new system design and installation alongside architects and engineers, and FDNY violation removal and summons cure. With more than 28 years in business and 40 years of combined experience, the company's clients include national restaurant chains, retailers, and universities.
Challenge
Fire sprinkler and standpipe work in New York City is compliance-driven: property owners and managers search when an FDNY inspection is due, an insurance test is required, or a violation needs to be cured. Empire Testing & Inspections had tried running Google Ads in-house without producing a consistent lead generation program, and its website relied entirely on phone calls with no contact form. The company wanted more leads, more phone calls, and more sales from inspection and testing searches across the five boroughs and Westchester County. SmartSites set out to rebuild the account around fire sprinkler testing and inspection intent, pair it with a dedicated landing page, and turn clicks into calls at a lower cost.
How we helped Empire Testing & Inspections.
SmartSites builds consistent lead flow for fire sprinkler & standpipe contractors
SmartSites helped Empire Testing & Inspections reach New York City property owners and managers who need FDNY-compliant sprinkler testing and inspections.
- Inspection & Testing Focus: Centered the campaign on sprinkler and standpipe testing and inspection searches, the company's lead offering.
- Dedicated Landing Page: Paired the campaign with a new landing page so compliance-driven searchers land on a page built to generate calls.
- Local Targeting: Focused spend on the five boroughs of NYC and Westchester County, matching the company's service area.
top rated fire sprinkler testing Sample ad. A representative example, not a live ad from the campaign.
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47%
Improved Cost Per Lead
-
76%
Increase in Conversion Rate
-
71%
Increase in Paid Clicks
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Richard F.
“SmartSites has been of huge support for my business. Working with Natalie has made my marketing campaign stress free. It has been a pleasure the availability and open communication she provides. I highly recommend them!”
