Century-Old Rigging Hardware Supplier Quintuples Revenue
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416%
Increase in Revenue
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377%
Increase in ROAS
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220%
Increase in Orders
“SmartSites was incredibly strong from the start”
About Empire Rigging
Empire Rigging, operating as the e-commerce DBA of Hanes Supply Inc., is an online destination for heavy-duty rigging hardware. While Empire Rigging focuses on online marketplaces and direct web sales, the parent company, Hanes Supply Inc., is a century-old manufacturer of slings and a large distributor of industrial and contractor supplies. Proudly ISO 9001 certified, they operate seven strategic locations to meet complex customer needs. Leveraging long-standing vendor relationships, they secure competitive pricing on key industry brands. They are widely known as a one-stop shop for Made in USA rigging, bringing experience and deep knowledge to the material handling arena.
Challenge
Empire Rigging needed to attract more high-volume commercial buyers by optimizing their granular, product-level campaigns and significantly improving search visibility for their extensive catalog of rigging hardware. Their primary objective was to aggressively drive higher online sales volume and expand their digital footprint beyond traditional B2B sales channels. As a complex e-commerce business dealing with heavy industrial equipment, balancing Return on Ad Spend with the need for substantial volume growth demanded sophisticated campaign management and precise technical targeting. SmartSites engineered a results-oriented strategy designed to address each of these unique B2B e-commerce challenges directly.
How we helped Empire Rigging.
SmartSites boosts B2B orders for rigging hardware & industrial equipment suppliers
SmartSites helped Empire Rigging attract more commercial buyers by optimizing product-level campaigns and improving visibility for rigging hardware.
- Built ad groups for wire rope, slings, hoists, and industrial rigging components.
- Strengthened keyword targeting across rigging, lifting, and material-handling terms.
- Enhanced ad messaging highlighting safety, capacity, and durability.
- Improved Shopping visibility across core rigging categories.
top rated rigging hardware Sample ad. A representative example, not a live ad from the campaign.
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377%
Increase in ROAS
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416%
Increase in Revenue
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48%
Improved Cost Per Order
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206%
Increase in Conversion Rate
Marketing that brings in more buyers.
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Chrystal Rogalski, Marketing & E-Commerce Project Manager, Industrial Supply Company
“SmartSites was incredibly strong from the start”
