Wholesale Maintenance Products Distributor Quintuples ROAS
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402%
Increase in ROAS
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268%
Increase in Revenue
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228%
Increase in Conversion Rate
About Citywide Direct
Citywide Direct is a wholesale distributor of factory maintenance products and specialty chemicals, serving commercial and industrial buyers since 1952. Their catalog spans drain cleaners, degreasers, ice melt, water tracing dyes, odor control, and a wide range of janitorial, plumbing, wastewater, and facility maintenance products. Headquartered in Carle Place, New York, the company offers wholesale pricing, free shipping on every order, fast 24-hour shipping turnaround, and live customer support to facility managers, building maintenance professionals, and commercial buyers stocking up on essential maintenance supplies.
Challenge
Citywide Direct needed to drive more online orders from facility managers, building maintenance teams, and commercial buyers researching wholesale maintenance products and specialty chemicals. With a deep catalog spanning hundreds of SKUs across categories like drain cleaners, degreasers, ice melt, and odor control, the challenge was achieving product-level visibility for high-intent commercial buyers while balancing return on ad spend against the volume growth needed to scale. SmartSites built a product-focused campaign strategy designed to capture qualified facility maintenance buyers and improve visibility across Citywide Direct's broad product catalog.
How we helped Citywide Direct.
SmartSites boosts online sales for maintenance chemical & facility supply distributors
SmartSites helped Citywide Direct increase purchases by optimizing product-focused campaigns and improving visibility for maintenance chemicals and facility supplies.
- Built ad groups for drain cleaners, degreasers, ice melt, odor control, and janitorial products.
- Strengthened keyword targeting across facility maintenance, plumbing, and wastewater product searches.
- Enhanced ad messaging highlighting wholesale pricing, free shipping, and fast turnaround.
- Improved Shopping visibility for best-selling maintenance products.
top rated maintenance chemicals Sample ad. A representative example, not a live ad from the campaign.
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402%
Increase in ROAS
-
268%
Increase in Revenue
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51%
Improved Cost Per Order
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153%
Increase in Orders
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Vinnie DiSalvo
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