Advanced Surveying Equipment provider Revenue by 195%
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195%
Increase in revenue
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174%
Increase in revenue from SEO
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144%
Increase in conversions
About Carlson Preferred Solutions
Carlson Preferred Solutions is a specialized field software and advanced surveying equipment provider operating actively within the highly technical Industrial Distributors and Suppliers industry. Founded in 2011, the company brings years of deep civil engineering industry expertise and a steadfast commitment to ensuring total client success and operational accuracy. They specialize in supplying highly sophisticated data collection software, GPS rovers, and robotic total stations to professional land surveyors, civil engineers, and large scale construction firms. Their dedication to providing technical support, comprehensive training, and cutting edge technological solutions ensures that their clients can execute complex field measurements with precision and efficiency.
Challenge
SmartSites helped Carlson Preferred Solutions significantly expand their digital reach and market share by expertly improving foundational SEO elements across all of their highly technical core service and product areas. Operating in the highly specialized Industrial Distributors and Suppliers sector, their primary objective was to aggressively increase B2B lead generation and drive more lucrative software licensing and equipment sales. As a growing technical ecommerce business, balancing Return on Ad Spend with the necessary volume growth demanded highly sophisticated, data driven campaign management. SmartSites built a highly customized, precision targeted digital campaign to turn these complex marketing obstacles into revenue growth opportunities.
How we helped Carlson Preferred Solutions.
SmartSites Strengthens Organic Visibility for Field Software & Surveying Equipment Providers
SmartSites helped Carlson Preferred Solutions expand reach by improving foundational SEO across core service areas.
- Updated metadata for field software and surveying equipment categories.
- Enhanced page structure and formatting for clearer service relevance.
- Refined content to improve keyword clarity and topical alignment.
- Strengthened internal linking across major service pages.
Nationwide
Best surveying equipment online
Top field software for surveyors
Illustrative preview. A representative example, not a live search result.
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43%
Increase in site traffic
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195%
Increase in revenue
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66%
Increase in organic site traffic
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125%
Increase in organic conversions
Marketing that brings in more buyers.
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