Industrial Cleaning Company Drives Conversions by 8x
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690%
Increase in conversions
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159%
Increase in conversion rate
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213%
Increase in organic conversions
“The SmartSites Team is by far the most thorough, professional, and cross functional team I have had the pleasure of working with.”
About Baron Blakeslee
A manufacturer of standard and custom industrial equipment. Vapor Degreasing Systems, Distillation Recovery Systems, Aqueous and Semi-Aqueous Cleaning Systems. Founded in 1920, the company brings over 10 decades of experience specializing in Vapor Degreasers, Vacuum Vapor Degreasers, Industrial Cleaning Equipment. They are known for Made in USA since 1920. High quality, robust design, standard & custom products available. Technical expertise. Operating within the Manufacturing sector, they have established a strong reputation for excellence and reliability. Their commitment to quality and customer satisfaction continues to drive their success and industry standing.
Challenge
SmartSites helped Baron Blakeslee attract more commercial buyers by optimizing equipment-focused campaigns and improving visibility for industrial cleaning systems. Their primary objective was to increase lead generation. They faced stiff competition from players including Craft Ultrasonic, Branson, Emerson Global Company, Crest, Vapor Degreaser Vapor Degreasing, RelSpec. SmartSites built a customized campaign to turn these obstacles into growth opportunities. By leveraging targeted digital marketing strategies, they were able to overcome industry specific hurdles and achieve their growth objectives. This comprehensive approach ensured long term success and a stronger market presence.
How we helped Baron Blakeslee.
SmartSites Boosts Lead Generation for Industrial Equipment Providers with SEO
SmartSites helped Baron Blakeslee generate more equipment inquiries by improving technical SEO readiness.
- Audited service and equipment pages to identify missing metadata fields.
- Structured SEO requirements for equipment categories and solution pages.
- Analyzed SEO components dependent on business-specific inputs.
- Organized tasks to ensure consistent implementation across all page types.
Nationwide
Industrial degreasing systems
Solvent recovery systems
Illustrative preview. A representative example, not a live search result.
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79%
Increase in site traffic
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690%
Increase in conversions
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167%
Increase in organic site traffic
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213%
Increase in organic conversions
SmartSites boosts B2B inquiries for industrial cleaning & vapor degreasing equipment providers
SmartSites helped Baron Blakeslee attract more commercial buyers by optimizing equipment-focused campaigns and improving visibility for industrial cleaning systems.
- Built ad groups for vapor degreasers, cleaning systems, and industrial solvent equipment.
- Strengthened keyword targeting across degreasing, industrial cleaning, and manufacturing terms.
- Enhanced ad messaging highlighting performance, safety, and engineering quality.
- Improved reach among manufacturers and industrial facilities.
Sample ad. A representative example, not a live ad from the campaign.
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30%
Improved cost per lead
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33%
Increase in leads
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159%
Increase in conversion rate
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4%
Increase in CTR
Marketing that brings in more buyers.
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- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
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Drexel Perry
“The SmartSites Team is by far the most thorough, professional, and cross functional team I have had the pleasure of working with on the Marketing platform. They are responsive and truly want to understand our business to in order to promote our business is the best possible well.”
