Industrial Fastener Distributor Expands Revenue by 19x
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1,802%
Increase in Revenue
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414%
Increase in conversions
-
1,331%
Increase in Orders
About ASMC
ASMC Industrial is a wholesale distributor of industrial fasteners and hardware based in Libertyville, Illinois. They offer a large catalog of bolts, screws, nuts, washers, anchors, pins, rivets, electronic hardware, machine shop tooling, and related fastener tools, serving contractors, manufacturers, and industrial buyers across the continental United States. Known for same-day shipping, free standard shipping on all website orders, and a CAGE code for government procurement, ASMC provides detailed technical specifications and downloadable spec sheets to help buyers find the exact components they need. Their e-commerce platform supports filtering by material, grade, finish, and thread type across thousands of SKUs.
Challenge
Operating in the highly competitive industrial B2B e-commerce space, ASMC needed a digital marketing strategy to reach contractors, engineers, and procurement managers actively searching for specific fastener types and specifications. With a large catalog of SKUs spanning dozens of categories, driving qualified product-level traffic at an efficient cost demanded highly granular campaign management. SmartSites helped ASMC increase online orders and revenue by optimizing product-focused campaigns and improving search visibility across their core fastener categories.
How we helped ASMC.
SmartSites Strengthens Product Discoverability for Industrial Fastener Distributors with SEO
SmartSites helped ASMC generate more qualified inquiries by improving foundational SEO structure across core product and category pages.
- Identified missing metadata across fastener category, product, and resource pages.
- Structured SEO requirements to ensure accurate optimization for technical product specifications.
- Audited page templates to confirm consistent deployment of SEO fields.
- Mapped SEO elements requiring technical specifications to finalize complete optimization.
Nationwide
Best industrial fasteners online
Industrial fastener distributors
Illustrative preview. A representative example, not a live search result.
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414%
Increase in conversions
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371%
Increase in organic conversions
SmartSites boosts online sales for industrial fastener & hardware distributors
SmartSites helped ASMC increase purchases by optimizing product-focused campaigns and improving visibility for industrial fasteners and hardware.
- Built ad groups for bolts, screws, nuts, washers, anchors, and fastener tools.
- Strengthened keyword targeting across fastener sizes, materials, grades, and part-specific searches.
- Enhanced ad messaging highlighting catalog depth, technical specs, and fast shipping.
- Improved Shopping visibility for high-volume fastener and hardware products.
Sample ad. A representative example, not a live ad from the campaign.
-
124%
Increase in ROAS
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1,802%
Increase in Revenue
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1,331%
Increase in Orders
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343%
Increase in conversions from Microsoft Ads
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70%
Improved cost per conversion on Microsoft Ads
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55%
Increase in revenue from Microsoft Ads
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