NYC Fire Protection Company Increases Lead Volume by 12x
-
1,125%
Increase in Leads
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267%
Increase in Conversion Rate
-
53%
Improved Cost Per Lead
“SmartSites has been instrumental in enhancing our web presence. Our sales are up thanks to their marketing expertise.”
About ASCO Fire
ASCO Fire is a provider of comprehensive fire protection and safety services, offering expert solutions to help furnish, thoroughly inspect, meticulously maintain, rigorously test, and expertly repair fire protection equipment and complex safety systems of all kinds. Operating within the critical industrial safety sector, they are known for their Customer Service and their highly qualified, fully certified team of safety technicians. Their impressive industry credentials include active memberships and certifications with the NFPA National Fire Protection Association, AFSA American Fire Sprinkler Association, NICET National Institute for Certification in Engineering Technologies, NAFED National Association of Fire Equipment Distributors, and FM Factory Mutual.
Challenge
SmartSites helped ASCO Fire significantly increase highly qualified service inquiries by meticulously optimizing their specific safety focused digital advertising campaigns and substantially improving their overall organic search visibility for critical inspection and regulatory compliance searches. Generating highly qualified B2B leads at an efficient cost per acquisition was essential to sustaining their long term business growth and expanding their market share in the highly competitive fire protection industry. SmartSites deployed advanced search targeting strategies to ensure maximum visibility among commercial property managers and safety directors.
How we helped ASCO Fire.
SmartSites boosts lead flow for fire protection, inspection & safety service providers
SmartSites helped ASCO Fire increase service inquiries by optimizing safety-focused campaigns and improving visibility for inspection and compliance searches.
- Developed service-based ad groups for inspections, testing, and fire-safety services.
- Strengthened keyword targeting across compliance, repair, and emergency-related terms.
- Enhanced ad messaging emphasizing safety, certification, and rapid response.
- Improved visibility for high-intent safety and inspection searches through refined campaign structure.
top rated fire protection services Sample ad. A representative example, not a live ad from the campaign.
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53%
Improved Cost Per Lead
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1,125%
Increase in Leads
-
267%
Increase in Conversion Rate
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6%
Increase in CTR
Marketing that brings in more clients.
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“SmartSites has been instrumental in enhancing our web presence and directing increased traffic to our website Our sales are up thanks to their marketing expertise”
