Wholesale Specialty Food Distributor Lifts Conversions by 121%
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121%
Increase in conversions
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113%
Increase in organic conversions
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44%
Increase in site traffic
About Ambar Wholesale Distributors
Ambar Wholesale Distributors is a wholesale food and beverage supplier operating extensively within the Industrial Distributors and Suppliers industry. They proudly serve a network of high end restaurants, regional grocery stores, and large scale foodservice operators who demand consistent quality and reliability. They offer an extensive catalog of premium products spanning unique specialty ingredients, authentic international food items, bulk beverages, and essential supplies specifically tailored for the demanding hospitality industry. Their sophisticated logistics network and dedication to customer service ensure that their partners receive fresh, high quality inventory exactly when they need it most.
Challenge
SmartSites helped Ambar Distributors significantly increase their online wholesale product discovery by expertly strengthening foundational SEO elements across all of their core catalog pages. Operating in the highly competitive Industrial Distributors and Suppliers sector, they needed to ensure that procurement managers and restaurant owners could easily find their specific bulk products through organic search. The main challenge was optimizing a large, constantly changing inventory database to ensure that individual product categories ranked highly for relevant commercial intent keywords. By restructuring their site architecture and enhancing product descriptions, SmartSites successfully drove a substantial increase in highly qualified B2B organic traffic and wholesale inquiries.
How we helped Ambar Wholesale Distributors.
SmartSites Boosts Product Visibility for Food & Beverage Distributors with SEO
SmartSites helped Ambar Distributors increase wholesale product discovery by strengthening foundational SEO across core catalog pages.
- Identified missing metadata throughout product, category, and brand pages.
- Developed structured SEO requirements for wholesale product groups.
- Audited template behavior to ensure correct rendering of SEO elements.
- Mapped SEO components requiring distributor-specific product data for full optimization.
Nationwide
Best wholesale food suppliers
Top beverage distributors
Illustrative preview. A representative example, not a live search result.
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44%
Increase in site traffic
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121%
Increase in conversions
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28%
Increase in organic site traffic
-
113%
Increase in organic conversions
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