HVAC & Ductless AC Manufacturer Grows Revenue by 21x
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1,989%
Increase in revenue
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487%
Increase in conversion rate
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117%
Increase in orders
“The accessibility of the team and the full suite of skills under one roof are impressive”
About Air-Con International
Air-Con is a distributor of self-branded air-conditioning products, selling ductless mini-splits, multi-splits, and ducted units directly to consumers online. Founded in 2002, the company brings over 2 decades of deep industry experience to the Industrial Manufacturing sector. They are widely recognized for their reliable, high-quality products and extensive technical knowledge. As a certified Minority Owned Small Business by the Florida Office of Supplier Diversity, they are committed to excellence and customer satisfaction in the HVAC market.
Challenge
The Industrial Manufacturing and HVAC sector experiences significant seasonal fluctuations, requiring a highly adaptable marketing approach. SmartSites helped Air-Con International generate more equipment inquiries by optimizing category-based campaigns and improving search visibility for their ductless AC solutions. Seasonal demand patterns, which are busiest from April to September, required a flexible and responsive campaign strategy. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. SmartSites engineered a results-oriented strategy designed to address these challenges directly and maximize sales during peak seasons.
How we helped Air-Con International.
SmartSites builds a Shopify website for an AC brand
A redesigned Shopify ecommerce site for Air-Con International that presents its mini splits, multi splits and ducted units to homeowners in real-life settings.
- Design & UX: New lifestyle banners show Air-Con's units in real homes, and a refreshed logo and brand colors in the header give the site a consistent look.
- Platform & functionality: The Shopify ecommerce build organizes the catalog by product line, with dedicated product and support pages.
- Conversion flow: Updated About Us content, benefit icons and warranty details give homeowners clear reasons to buy or request service.
SmartSites drives more product inquiries for HVAC & ductless AC manufacturers
SmartSites helped Air-Con International generate more equipment inquiries by optimizing category-based campaigns and improving visibility for ductless AC solutions.
- Built targeted ad groups for mini-splits, heat pumps, and ductless AC systems.
- Strengthened keyword targeting across HVAC and energy-efficient climate control terms.
- Enhanced ad messaging highlighting efficiency, reliability, and advanced features.
- Improved reach among contractors and homeowners seeking AC solutions.
top rated ductless mini-splits Sample ad. A representative example, not a live ad from the campaign.
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105%
Increase in ROAS
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1,989%
Increase in revenue
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56%
Improved cost per order
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487%
Increase in conversion rate
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Daniela Maldonado
“The accessibility of the team and the full suite of skills under one roof are impressive”
