Lock & Security Hardware Retailer Increases Revenue by 183%
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183%
Increase in revenue
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175%
Increase in orders
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137%
Increase in ROAS
“I went through 3 other marketing companies before finding SmartSites and we have increased our net revenue by almost 25%!”
About 1st-in-Padlocks
1st-in-Padlocks specializes in high-quality padlocks, advanced keying systems, and robust commercial security products. Founded in 1984, the company brings over 4 decades of extensive industry experience to the Industrial Distributors and Suppliers sector. They offer a comprehensive range of lock hardware and security accessories tailored to meet the stringent demands of commercial and industrial clients, ensuring maximum protection and reliability for a wide variety of security applications.
Challenge
The Industrial Distributors and Suppliers market for security hardware is highly competitive, requiring a strong digital presence to capture B2B and commercial buyers. SmartSites helped 1st-in-Padlocks increase online orders by optimizing product-based campaigns and improving search visibility for their padlocks and security hardware. Their primary objective was to significantly increase lead generation and drive e-commerce sales. As an e-commerce business, balancing ROAS with volume growth demanded sophisticated campaign management. SmartSites developed a data-driven strategy tailored to their specific needs and market dynamics.
How we helped 1st-in-Padlocks.
SmartSites boosts e-commerce sales for lock & security hardware retailers
SmartSites helped 1st-in-Padlocks increase online orders by optimizing product-based campaigns and improving visibility for padlocks and security hardware.
- Built ad groups for padlocks, keying systems, and commercial security products.
- Strengthened keyword targeting across lock hardware and security accessory terms.
- Enhanced ad messaging highlighting durability, security, and trusted brands.
- Improved Shopping visibility to promote top-selling lock products.
top rated commercial padlocks Sample ad. A representative example, not a live ad from the campaign.
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183%
Increase in revenue
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22%
Improved cost per order
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175%
Increase in orders
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88%
Increase in conversion rate
Marketing that brings in more buyers.
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On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
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Jamie Jannuzzi
“Clear & consistent communications that made it simple to understand. Ongoing reporting makes it easy to tweak strategies, increase/allocate budgets with the growth and always prompt responses when I'd ask for guidance based on their expertise. I went through 3 other marketing companies before finding my team here at SmartSites and we have increased our net revenue by almost 25% since partnering!”
