Luxury Kenya Safari Operator Doubles Organic Conversions
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120%
Increase in organic conversions
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26%
Increase in Google Business Profile calls
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254%
Increase in organic impressions
“We have already seen some changes in a few months. We very highly recommend SmartSites.”
About Zebra Plains Collection
Zebra Plains Collection is a Kenya-based luxury safari tour operator and camp brand offering guide-led safaris in the Maasai Mara and Amboseli. Established in 2016, the company operates a portfolio of branded tented camps and lodges across private conservancies and national parks, with all-inclusive packages covering game drives, walking safaris, Maasai cultural visits, hot air balloon rides, photography safaris, and honeymoon and family trips. Responsible tourism sits at the core of the business, and guest stays directly support conservation, wildlife protection, cultural preservation, and local community projects.
Challenge
Zebra Plains Collection sells high-value safaris to international travelers who research extensively before they book, often comparing dozens of Maasai Mara camps and tour operators. After its website was hacked, the company had lost content and images, and its pages for activities and safari types were not ranking where it needed them. The goal was more qualified booking enquiries from international markets and stronger awareness of the camp portfolio. SmartSites set out to rebuild and expand the site's safari content, strengthen its Google Business Profile, and grow organic visibility.
How we helped Zebra Plains Collection.
SmartSites grows international booking enquiries for luxury safari operators
SmartSites helped Zebra Plains Collection reach more travelers planning Kenya safaris.
- Safari Type Pages: Published new pages for private luxury safaris, the Great Wildebeest Migration, and LGBTQ+ friendly safaris.
- Camp Page Optimization: Optimized content and redesigned overview sections on the camp pages.
- Trust Content: Built Reviews and FAQs pages and added a ten-years badge to the site.
- Local & Multilingual SEO: Optimized the Google Business Profile, built local directory listings, and began multilingual SEO.
Nationwide
Best luxury safari companies
Top Kenya safari tour operators
Illustrative preview. A representative example, not a live search result.
-
254%
Increase in organic impressions
-
120%
Increase in organic conversions
-
38%
Increase in direction requests
-
26%
Increase in Google Business Profile calls
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Alfred Safaris
“After searching around on a company to work on our SEO marketing we found SmartSites and we got assigned Bailey McClure who has been very instrumental from the start.We are very greatful for having him assigned to us.We have already seen some changes in a few months of working with him. We very very highly reccomend him and SmartSites.”
