Florida Escape Room Company Nearly Doubles Profile Calls
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86%
Increase in Google Business Profile calls
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209%
Increase in organic impressions
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22%
Increase in direction requests
“I have been working with SEO companies since 2016 and I cannot recommend SmartSites highly enough.”
About Will To Escape
Will To Escape operates immersive, live-action escape room experiences at two Florida locations, in Jupiter and on International Drive in Orlando. Its nine themed games challenge teams of two to eight players to solve puzzles and riddles within 60 minutes, with elaborate sets, special effects, and story-driven narratives the company calls a live-action escape from reality. Games are booked as private group experiences suitable for all ages, including parties, corporate events, and team building. Will To Escape earned Best of Morty recognition in 2023, 2024, and 2025 and was a TERPECA Finalist in 2025.
Challenge
Will To Escape came to SmartSites after being completely dissatisfied with its previous SEO company. With two locations in very different markets, a tourist-heavy International Drive corridor in Orlando and the Abacoa area of Jupiter, the business needed to rank for escape room searches in both cities and be found by groups planning parties, birthdays, and corporate team building. Tracking issues also made it hard to see what was driving bookings. SmartSites set out to fix the site's technical foundation and tracking and grow local search visibility for both locations.
How we helped Will To Escape.
SmartSites grows local bookings for escape rooms & entertainment venues
SmartSites helped Will To Escape reach more groups searching for escape rooms in Jupiter and Orlando.
- Technical Audit: Completed a technical audit and resolved indexability issues.
- Tracking Fixes: Resolved tracking issues and a form CAPTCHA problem so booking data could be measured accurately.
- Monthly Content: Implemented new content each month and built a geofencing landing page.
- Indexing & Link Health: Ran recurring indexing requests and backlink health checks.
Will To Escape
Best escape rooms near me
Top escape rooms in Jupiter
Illustrative preview. A representative example, not a live search result.
-
209%
Increase in organic impressions
-
86%
Increase in Google Business Profile calls
-
22%
Increase in direction requests
Marketing that brings in more guests.
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Kirk Eppenstein
“I have been working with SEO companies since 2016 and I cannot recommend SmartSites highly enough(particularly Brandi and Mike A) to handle your SEO and Google Ad needs. We were completely dissatisfied with our current company and contacted SmartSites after doing an online search. From the very beginning, they made the transition as easy as it possibly could be. Unlike our old company, Brandi and Mike are super responsive and thorough. From the beginning, they had analyzed our needs and developed a roadmap for us to reach the goals that we had related. During the transition, the old company was less than helpful and Brandi went so completely above and beyond to help us get sorted that it makes my head spin. I look forward to working with these folks in the future and feel like they will be a great help to our company.”
