Online Trading Card Platform Cuts Reddit Ads Cost per Purchase by 91%
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91%
Lower cost per purchase on Reddit Ads, Jan → Jul 2026
-
39%
Higher Reddit Ads click-through rate, Jan → Sep 2026
About Pullbox
Pullbox is an online platform for opening trading card boxes, operated by CCG Labs, LLC. Collectors open boxes and cases of Pokémon, Magic: The Gathering, Disney Lorcana, One Piece and other card games online, then ship the real cards they pull to their door, exchange them or sell them back. Every outcome can be checked through Pullbox's provably fair system, and the site adds player-vs-player Battles, leaderboards and daily free boxes for its community of collectors.
Challenge
Pullbox already ran Google Ads and Meta Ads with SmartSites and wanted a new source of first-time buyers. Reddit was the obvious next channel: Pokémon and Magic: The Gathering collectors compare, trade and show off their pulls in large, active communities there. But Reddit campaigns can't be judged, or improved, without purchase tracking that works, and a card-opening platform has to advertise carefully. Pullbox needed Reddit Ads that reached collectors, stayed within ad policies and were measured on real purchases.
How we helped Pullbox.
SmartSites turns Reddit into a steady sales channel for an online trading card platform
SmartSites launched and managed Pullbox's Reddit Ads next to its Google and Meta campaigns, and judged every change on the purchases recorded in the Reddit Ads account.
- Conversion tracking: Worked with Pullbox's developers to get Reddit purchase tracking working before launch, so every campaign was measured on sales, not clicks.
- Collector targeting: Built campaigns around Pokémon and Magic: The Gathering, the two card games Pullbox promotes most, and reached collectors through the communities and interests they follow.
- Creative: Adapted Pullbox's own creative and headlines for Reddit, with short, collector-to-collector posts about opening packs online and keeping the real cards.
- Budget: Held spend at about $2,000 a month and moved it toward the campaigns and card games that brought in purchases at the lowest cost.
Sample ad. A representative example, not a live ad from the campaign.
-
91%
Lower cost per purchase on Reddit Ads, Jan → Jul 2026
- 856 Purchases from Reddit Ads, Jan → Sep 2026
-
39%
Higher Reddit Ads click-through rate, Jan → Sep 2026
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