Ocean Tour Operator Boosts Site Traffic by 16x
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1,114%
Increase in Leads
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89%
Improved Cost Per Lead
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73%
Increase in Conversion Rate
“I appreciated the communication and the tracking of everything.”
About Hawaii Ocean Rafting
Hawaii Ocean Rafting is a small, locally Hawaiian-owned eco-rafting company offering intimate whale watching and snorkeling tours. Originally established in 1991, the company was revitalized by new owners a year ago, bringing fresh energy to their operations. Their specialized eco-rafts provide a more adventurous, eco-friendly option for thrilling marine life encounters. They are known for providing an authentic, boutique experience far removed from corporate, mass-market tours. They guarantee small groups of 16 or less, ensuring personalized attention from their expert marine naturalist crew. Their service is recognized by awards like the Tripadvisor Travelers Choice and Viator Experience Award.
Challenge
Hawaii Ocean Rafting wanted to attract more tour bookings by optimizing their experience-focused campaigns and significantly improving visibility for their whale watching and snorkeling adventures. They faced stiff competition from larger, established players like Ultimate Whale Watch, Pride of Maui, and the Pacific Whale Foundation. Seasonal demand patterns required a highly flexible campaign strategy, with whale watching peaking from December to April, and snorkeling pushed year-round. Generating qualified leads at an efficient cost was essential. Furthermore, industry-specific factors required transparent messaging about the adventurous nature of the rafts and strict adherence to marine animal approach laws, adding further complexity to the marketing execution.
How we helped Hawaii Ocean Rafting.
SmartSites Improves Visibility for Adventure Tour & Ocean Excursion Companies
SmartSites helped Hawaii Ocean Rafting enhance content alignment and technical performance.
- Updated tour-page meta descriptions.
- Performed audit fixes.
- Improved clarity in tour categories.
- Delivered monthly updates.
Nationwide
Best Maui whale watching tours
Top rated Maui snorkel tours
Illustrative preview. A representative example, not a live search result.
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543%
Increase in site traffic
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1,474%
Increase in organic site traffic
SmartSites increases bookings for ocean tours & adventure excursion companies
SmartSites helped Hawaii Ocean Rafting attract more tour bookings by optimizing experience-focused campaigns and improving visibility for whale watching and snorkeling tours.
- Built ad groups for snorkeling tours, whale watching, and ocean rafting experiences.
- Strengthened keyword targeting across Maui tours and adventure travel searches.
- Enhanced ad messaging emphasizing excitement, wildlife, and scenic locations.
- Improved visibility among tourists planning Maui activities.
Sample ad. A representative example, not a live ad from the campaign.
-
89%
Improved Cost Per Lead
-
1,114%
Increase in Leads
-
73%
Increase in Conversion Rate
Marketing that brings in more travelers.
Attract more travelers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, traveler needs, and competitive landscape.
- Uncover opportunities to attract more travelers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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Department Manager, Ocean Tours Company
“I appreciated the communication and the tracking of everything.”
Toni Colombo“Isaah has managed our our PPC campaign for a couple years and suggested PMAX. We had such huge success with PMAX that google decided to highlight our business because the campaign return was something they saw as a huge success. Isaah is always open to my ideas and suggestions and I appreciate that”
