Food Tour Operator Grows Conversions by 37%
-
37%
Increase in organic conversions
-
42%
Increase in organic site traffic
“The first course of action was to decrease my daily Google Ad budget and increase my daily sales.”
About Foods of NY Tours
Foods of NY Tours is a highly specialized culinary tourism and experiential service provider committed to delivering unforgettable, high quality tasting solutions within the vibrant Hospitality and Tour Operators industry. The company brings decades of deep local culinary industry expertise and a customer focused, entertaining service approach to every single guided neighborhood engagement. They excel at curating immersive, historically rich walking tours that allow guests to authentically experience the diverse culture, hidden gems, and iconic flavors of New York Citys most famous culinary districts. By partnering with beloved local eateries and employing highly knowledgeable, passionate guides, they consistently deliver five star experiences that delight both visiting tourists and adventurous locals alike.
Challenge
SmartSites helped Foods of NY Tours attract a substantially higher volume of lucrative daily tour bookings and private corporate events by expertly optimizing their highly visual digital content and systematically correcting critical underlying technical SEO issues. Operating in the fiercely competitive and highly seasonal Hospitality and Tour Operators sector, their primary objective was to aggressively increase direct consumer lead generation and maximize their daily ticket sales. They needed a highly robust digital presence to effectively outrank large travel aggregator sites and rival local tour companies for high intent tourist search queries. SmartSites brought deep travel industry knowledge and a rigorous, performance first methodology to the engagement, ensuring maximum search visibility and sustained revenue growth.
How we helped Foods of NY Tours.
SmartSites improves organic visibility for food tour & hospitality brands
SmartSites helped Foods Of NY Tours attract more tour bookings by optimizing content and correcting technical SEO issues.
- Updated metadata across tour pages, neighborhood routes, and booking-focused sections.
- Completed audit fixes addressing crawl errors, broken layouts, missing alt text, and mobile formatting problems.
- Conducted backlink health checks and provided recommendations for removing low-quality links.
- Delivered monthly SEO updates detailing improvements in content clarity, structure, and indexation.
Nationwide
Best food tours in manhattan
Top rated walking tours in nyc
Illustrative preview. A representative example, not a live search result.
-
42%
Increase in organic site traffic
-
37%
Increase in organic conversions
Marketing that brings in more travelers.
Attract more travelers, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, traveler needs, and competitive landscape.
- Uncover opportunities to attract more travelers and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your hospitality business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Todd Lefkovic
“I have been in business for 24 years and managed our Google Ads account for 18 of those years. Up until March of this year (2023) I had a very good handle on what to do and when. In mid March something drastically changed within Google Ads and I was no longer abler to figure out what to do. I was spending more on clicks and selling around 50% less. I tried my best until June and then decided I needed professional help. I contacted SmartSites, had a few Zoom calls with them (met their Google Ads Specialist - Ashley Yaggie and SEO specialist - Anastasiia Leffingwell) and was up and running by July 5th. The first course of action was to decrease my daily Google Ad budget and increase my daily sales. I had a few more Zoom calls with Ashley and within a few weeks our Google Ad Account and Campaigns were in order. Ashley will continuing to tweak and fine tune the campaigns so everything keeps improving. I will be working with SmartSites for at least 18 months. I feel very confident that I will continue to sell more tickets while keeping my daily budget at a reasonable amount. And the SEO part of the project has also been doing great! My impressions are increasing and that too is leading to more sales. Todd Lefkovic Foods of NY Tours”
